/ AEO by industry
Answer engine optimization, by industry
The fundamentals of AEO are the same everywhere, but the prompts that matter and the stakes are not. Pick your world.
AEO for agencies
Track AI visibility for every client and report it under your own brand, on an open-source platform you can run at agency scale.
AEO for SaaS companies
Win the 'best [category] software' and 'X vs Y' answers where buyers now build their shortlists.
AEO for e-commerce brands
Make sure AI shopping answers and buying-guide queries surface your products, not just your competitors'.
AEO for B2B companies
Show up when buyers research categories, vendors, and you, across long and considered purchases.
AEO for startups
Build AI visibility from zero without enterprise pricing, on a tool you can self-host for free.
AEO for enterprises
Track AI visibility at scale while keeping your prompts and history on your own infrastructure.
AEO for healthcare brands
Monitor and correct how AI engines describe your healthcare brand, where accuracy is not optional.
AEO for financial services
Track how AI engines describe your financial brand, with the accuracy and data control the sector demands.
AEO for law firms
Win the 'best [practice area] lawyer near me' answers, where the AI response now stands between a potential client and a consultation.
AEO for local businesses
Show up when someone asks an AI assistant for the best option near them, across every location you operate.
AEO for real estate companies
Be the brokerage an AI assistant names when someone asks how to buy, sell, or find an agent in your market.
AEO for education institutions
Reach prospective students at the point where they now start: asking an AI assistant which programme is worth it.
AEO for travel and hospitality brands
Get named in the itineraries and recommendations AI assistants now build for travellers before they ever reach a booking site.
AEO for manufacturers
Be the supplier an AI assistant names when an engineer or buyer asks who makes the part they need.
AEO for insurance companies
Be named accurately when someone asks an AI assistant which policy to buy and what it actually covers.
AEO for automotive brands
Get named in the comparisons AI assistants build when someone is deciding which vehicle or service to choose.
AEO for nonprofits
Be the organisation an AI assistant names when someone asks where to donate or who is doing the work in your cause area.
AEO for cybersecurity companies
Win the vendor shortlist that security buyers now assemble by asking an AI assistant before they call an analyst.
AEO for recruiting and HR companies
Be named when employers ask an AI assistant which staffing partner or HR platform to use.
AEO for developer tools companies
Get recommended inside the coding assistants and AI answers developers now consult before choosing a library or platform.
Why AEO differs by industry
Answer engine optimization is the practice of getting a brand named, cited, and described accurately when someone asks an AI engine a question. The mechanics are consistent across industries: engines retrieve a handful of sources, weigh them for authority and specificity, and synthesise an answer that names a few options. What changes from one industry to the next is which sources carry weight and which questions decide the outcome.
In regulated categories like healthcare, financial services, and insurance, engines lean hard on credentials, accreditation, and verifiable third-party sources, because the cost of a wrong answer is high. In software and developer tools, documentation quality dominates — a tool whose docs are thorough and crawlable gets recommended over an equally capable one whose docs are thin or client-rendered. In local and travel categories, independent guides and review platforms outweigh anything a brand publishes about itself.
The shape of the deciding question changes too. SaaS buyers ask for comparisons and alternatives. Industrial buyers ask by specification. Donors ask about efficiency, patients ask about symptoms, and travellers ask for itineraries rather than for hotels. Tracking the prompts that actually precede a decision in your category — rather than a generic set of brand queries — is what makes AI visibility measurable instead of anecdotal.
Each guide below covers the prompts worth tracking in that industry, what to publish so engines have something specific to cite, and where the category's answers are currently sourced from.