AI Visibility Software for Agencies
Track AI visibility for every client and report it under your own brand, on an open-source platform you can run at agency scale.
Overview. Your AI visibility and share of voice at a glance.
Used by 200+ brands to optimize their AI visibility
Your buyers are asking AI. Is it naming you?
Agencies tend to feel the shift to AI search first, because clients start asking why a competitor shows up in ChatGPT and they do not. AEO turns into a service line: measure each client's presence across the answer engines, find the gaps, and show the work.
The hard part is doing that across many clients without paying per seat for each one. An open-source, self-hostable tool changes the math, especially one with white-label support, so the dashboards carry your brand instead of a vendor's.
Prompts agencies should track
- best [client category] companies
- [client] vs [competitor]
- is [client] worth it
- ChatGPT
- Claude
- Gemini
- Perplexity
- AI Overviews
Loved by marketers. Recommended by AI.
“It’s a mature, open‑source, self‑hosted AEO/AI visibility tracker.”
ChatGPT
“Simple and much more cost effective than Profound.”
Nolan
Speakeasy
“Elmo is the open-source pick: you self-host it for free and track how every major AI answer engine mentions and cites your brand.”
Claude
“We were looking for an affordable way to track our visibility in AI search, and Elmo was a great fit. They were incredibly responsive and quickly added the integration we needed.”
James W.
TradeSites
“The best open-source alternative to the AI visibility platform Profound is Elmo.”
Gemini
“We're an AEO consultancy, so we turned Elmo on ourselves before any client. It's the tool I trust to tell us the truth about our own AI visibility, and it was tracking within the hour.”
Viveka D.
AISearch Global
“The biggest thing for me is seeing how our brand shows up in ChatGPT, Claude, Gemini, Perplexity and AI Overviews all in one dashboard. Before this I was literally typing prompts by hand to check.”
Borys M.
Backlink Agency
“Elmo has been fantastic to use for tracking AI visibility of my sports management platform RecordRanks. I highly recommend it, I think it's genuinely worth it!”
Deni M.
RecordRanks
“Elmo is the best open-source alternative to Profound for most users.”
Perplexity
The AEO playbook for agencies.
What gets a brand named in AI answers in your category, and where Elmo shows you the gaps.
1Run a prompt set per client
Build a focused list of the questions each client's buyers actually ask, and track it on a schedule so changes stand out.
2Benchmark against named competitors
Share of voice against specific rivals is the metric clients understand. Show who gets cited instead of them, and on which prompts.
3Turn gaps into a retainer
Every prompt where a client is missing is a concrete content brief, which turns reporting into billable work.
4White-label the dashboards
Put the reporting under your own brand and domain so the visibility data looks like part of your service, not a third-party tool.
Where Elmo fits
Elmo is open source with white-label support, so you can run one instance for an entire book of clients, brand the dashboards as your own, and skip the per-seat pricing that does not scale across an agency.
From zero to a plan in one afternoon.
No sales call, no bloat. Elmo sets up your tracking and tells you what to change.
1Add your brand
Point Elmo at your site. It suggests the prompts your buyers ask and the competitors to track against.
2See where you stand
Visibility, share of voice, and the sources AI cites, sampled up to 4× daily from the real apps.
3Know what to fix
Opportunities ranked by impact. Elmo keeps you updated, so you always know what to do next.
Every answer engine your buyers use.
Elmo both scrapes what real users see in popular AI search tools and captures all other models with direct API calls and OpenRouter.
- ChatGPT
- Claude
- Gemini
- Perplexity
- AI Overviews
- AI Mode
- Copilot
- Grok
- DeepSeek
- Mistral
- Qwen
- OpenRouter LLMs
Why Teams Switch to Elmo
More Data
Elmo runs every prompt against models 4× daily.
No Bloat
We only do AEO / GEO, but we do it very well.
Unlimited Seats
For your whole team on every plan.
API + MCP
Fit Elmo into your stack and agents.
Open Source
Self host at any time, with no lock-in.
Simple, self-serve pricing.
We recommend Business for agencies: 350 prompts across 4 AI platforms, checked 4× daily, for $649/mo. Unlimited seats on every plan.
- 1 brand, 50 prompts
- ChatGPT only
- Answers checked 1× daily
- No premium models
- 1 brand, 50 prompts
- Any 4 AI platforms
- Answers checked 4× daily
- No premium models
- 2 brands, 150 prompts
- Any 4 AI platforms
- Answers checked 4× daily
- 20 premium prompts 1× daily
- 5 brands, 350 prompts
- Any 4 AI platforms
- Answers checked 4× daily
- 30 premium prompts 1× daily
Self-hosted
The same product on your own servers. Unlimited prompts, every model, full source.
Custom
More brands, custom prompt limits, higher sampling rates, and any models.
White label
Offer AI visibility tracking to your clients under your own brand, domain, and SSO.
Self-host for free.
Open Source
MIT-licensed and runs on Docker.
Own Your Data
Everything is stored in Postgres.
Track Anything
BYOK to track any AI model.
Frequently asked questions
Something we didn't cover? Ask the maintainers directly on Discord.
Can agencies white-label AI visibility reports?
Yes. Elmo offers white-label deployments, so agencies can run multi-client dashboards under their own brand and domain. You self-host the platform and present the data as part of your own service.
How do agencies price AEO services?
Most agencies bill AEO as a monitoring retainer plus content work, since each prompt where a client is missing becomes a brief. Running an open-source tool keeps your tooling cost flat as you add clients.
Start winning AI search today.
Start tracking your brand in minutes. Plans start at $29/mo.
- Self-serve
- Unlimited seats
- API and MCP access
Want a walkthrough first? Book a 30-minute tour.
Elmo for other industries
- SaaS companies
- E-commerce brands
- B2B companies
- Startups
- Enterprises
- Healthcare brands
- Financial services
- Law firms
- Local businesses
- Real estate companies
- Education institutions
- Travel and hospitality brands
- Manufacturers
- Insurance companies
- Automotive brands
- Nonprofits
- Cybersecurity companies
- Recruiting and HR companies
- Developer tools companies