Know How AI Talks About Your Brand
Track your brand's visibility across any AI model. Monitor mentions, analyze citations, and benchmark competitors. Run it in our cloud or self-host — it's open source, so your data stays yours and you'll never get locked in.
Managed cloud from $29/mo. Self-hosting is free forever.
Trusted by
/ MODEL COVERAGE
Track every major AI model.
See what ChatGPT users see, via web scraping. Track LLM responses through their APIs or OpenRouter. Bring your own keys.
- ChatGPT
- Claude
- Gemini
- Grok
- Mistral
- Perplexity
- Copilot
- DeepSeek
- Google AI Mode
- Google AI Overviews
/ FEATURES
All you need to grow AI visibility.
01/DASHBOARD
Your AI visibility command center.
Current visibility, share of voice, and 30-day trends on one dashboard.
02/VISIBILITY
Track visibility across every prompt and model.
Filter by AI model, time range, and tags. See per-prompt visibility scores with trend lines comparing your brand against competitors.
03/SHARE OF VOICE
See how you stack up against the competition.
Compare your brand's mention share against every competitor. A live leaderboard ranks who AI engines name most, and where you're missing.
04/QUERY FAN-OUT
See the searches behind every AI answer.
AI engines fan a single prompt out into dozens of web searches. Track the exact queries and keywords they generate — and how they rewrite your prompts along the way.
05/CITATIONS
Understand where AI gets its information.
See which domains and URLs AI models cite most, track new and dropped sources over time, and break down citations by category — brand, competitor, social, and more.
06/OPPORTUNITIES
Know exactly what to do next.
Get AI-generated recommendations ranked by impact: content to create, pages to refresh, third-party sources to pitch.
07/PROMPTS
Search, tag, and organize your prompts.
Full-text search finds any prompt instantly. Tag them to filter, and track visibility scores per prompt.
08/DEEP DIVE
Inspect every individual AI response.
Drill into any prompt to see exactly what each AI model said, which brands were mentioned, and what sources were cited.
09/TRENDS
Track visibility trends over months.
Watch how your brand's AI visibility changes over time compared to competitors. Spot the impact of content changes and market shifts.
/ TESTIMONIAL
“We were looking for an affordable way to track our visibility in AI search, and Elmo was a great fit. They were incredibly responsive and quickly added the integration we needed.”
/ COMMUNITY
Talk to us!
Ask questions and get help straight from the maintainers on Discord.
/ PRICING
Run it in our cloud, self-host it, or white-label it — you choose.
Cloud
We host it, update it, and keep it running.
- Managed hosting, automatic updates
- Track ChatGPT on Starter; more platforms on higher plans
- We scrape AI answers up to 4× daily
- Premium grounded models on Pro & Business
- API access on every plan
- Unlimited seats
Self-Hosted
Run on your own infra with full access.
- Unlimited prompts
- All AI models supported
- Citation analysis
- Competitor tracking
- Full source code access
- Community support
White Label
Offer AEO tracking to your clients.
- Everything in Cloud
- Custom branding
- Custom domain
- SSO
- Shared Slack channel
- Prioritized features
/ CLOUD PLANS
Self-serve cloud, billed monthly or annually.
Annual billing saves two months.
Starter
$290/yr
- 1 brand
- 50 tracked prompts
ChatGPT only
Scraped Engines1×/day
- ChatGPT
Basic
$990/yr
- 1 brand
- 50 tracked prompts
Choose any 4 platforms
Scraped Engines4×/day
- ChatGPT
- Google AI Mode
- Google AI Overview
- Copilot
- Perplexity
- Gemini
LLM APIs4×/day
- Qwen
- DeepSeek
- Mistral
- Claude
Pro
$2990/yr
- 2 brands
- 150 tracked prompts
Choose any 4 platforms
Scraped Engines4×/day
- ChatGPT
- Google AI Mode
- Google AI Overview
- Copilot
- Perplexity
- Gemini
LLM APIs4×/day
- Qwen
- DeepSeek
- Mistral
- Claude
Premium LLM APIs1×/day
- Claude Sonnet 5 (web)
- GPT-5 Search
- Grok (web)
Grounded and cited. 20 prompt/model pairings included, each answered daily. $5/mo for each extra pairing.
Business
$6490/yr
- 5 brands
- 350 tracked prompts
Choose any 4 platforms
Scraped Engines4×/day
- ChatGPT
- Google AI Mode
- Google AI Overview
- Copilot
- Perplexity
- Gemini
LLM APIs4×/day
- Qwen
- DeepSeek
- Mistral
- Claude
Premium LLM APIs1×/day
- Claude Sonnet 5 (web)
- GPT-5 Search
- Grok (web)
Grounded and cited. 30 prompt/model pairings included, each answered daily. $5/mo for each extra pairing.
Custom
Contract billing
- Multiple brands
- Custom prompt limits
- Higher daily sampling rates
- Any models
- White label
- SSO
/ FAQ
Frequently Asked Questions
- What is Elmo?
- Elmo is an open-source AI visibility platform for Answer Engine Optimization (AEO) — a self-hosted alternative to tools like Profound, Peec, and Otterly. It tracks how AI answer engines — including ChatGPT, Google AI Overviews, Perplexity, Gemini, Copilot, and Grok — mention your brand, which competitors appear alongside you, and which sources each model cites.
- What is Answer Engine Optimization (AEO)?
- Answer Engine Optimization (AEO) — also called Generative Engine Optimization (GEO) or LLM Optimization (LLMO) — is the practice of measuring and improving how often AI answer engines mention and cite your brand. Instead of ranking in a list of blue links, the goal is to be the source an AI quotes in its answer. (LLMO is also where Elmo gets its name.)
- Which AI models does Elmo track?
- Elmo runs your prompts across every major AI answer engine, including ChatGPT, Google AI Overviews, Perplexity, Gemini, Copilot, and Grok. It records how often your brand appears, which competitors show up alongside it, and which sources the models cite.
- Is Elmo really open source?
- Yes. Every line of Elmo is open source and available on GitHub. You can read the code, self-host the platform on your own infrastructure for free, and verify exactly how each visibility metric is collected and calculated.
- Is Elmo free?
- Elmo is free and open source to self-host — there is no license fee and no per-seat pricing. You only pay for your own infrastructure and any AI provider API keys you choose to use. Managed cloud hosting and white-label plans are also available.
/ GET STARTED
Start tracking AI answers today.
Sign up for the cloud and we run everything for you from $29/mo, or run the same open-source product on your own infra for free.
Would you rather be shown around? Book a 30-minute demo.