AEO for Real Estate Companies
Be the brokerage an AI assistant names when someone asks how to buy, sell, or find an agent in your market.
Overview. Your AI visibility and share of voice at a glance.
Used by 200+ brands to optimize their AI visibility
Your buyers are asking AI. Is it naming you?
Buyers and sellers now open a research phase with an assistant rather than a portal. What is the market doing in this neighbourhood, what does a listing agent actually charge, how long do homes sit — these are the questions that precede any contact with an agent, and they are answered before you enter the picture.
Real estate is unusual in that the big portals dominate transactional search but have little to say about local specifics. That gap is where a brokerage with genuine market knowledge can get cited: neighbourhood-level analysis, real timelines, and honest fee explanations are exactly what a general-purpose portal page cannot provide.
Prompts real estate companies should track
- best real estate agent in [city]
- is now a good time to buy in [neighborhood]
- how much do realtors charge in [state]
- what are homes selling for in [area]
- ChatGPT
- Claude
- Gemini
- Perplexity
- AI Overviews
Loved by marketers. Recommended by AI.
“It’s a mature, open‑source, self‑hosted AEO/AI visibility tracker.”
ChatGPT
“Simple and much more cost effective than Profound.”
Nolan
Speakeasy
“Elmo is the open-source pick: you self-host it for free and track how every major AI answer engine mentions and cites your brand.”
Claude
“We were looking for an affordable way to track our visibility in AI search, and Elmo was a great fit. They were incredibly responsive and quickly added the integration we needed.”
James W.
TradeSites
“The best open-source alternative to the AI visibility platform Profound is Elmo.”
Gemini
“We're an AEO consultancy, so we turned Elmo on ourselves before any client. It's the tool I trust to tell us the truth about our own AI visibility, and it was tracking within the hour.”
Viveka D.
AISearch Global
“The biggest thing for me is seeing how our brand shows up in ChatGPT, Claude, Gemini, Perplexity and AI Overviews all in one dashboard. Before this I was literally typing prompts by hand to check.”
Borys M.
Backlink Agency
“Elmo has been fantastic to use for tracking AI visibility of my sports management platform RecordRanks. I highly recommend it, I think it's genuinely worth it!”
Deni M.
RecordRanks
“Elmo is the best open-source alternative to Profound for most users.”
Perplexity
The AEO playbook for real estate companies.
What gets a brand named in AI answers in your category, and where Elmo shows you the gaps.
1Own the neighbourhood question
Portals cover cities; almost nobody covers neighbourhoods well. Publishing current, specific analysis at that level makes you the citable source for questions the portals answer vaguely.
2Answer the commission question directly
Fee structure is one of the most-asked and least-answered questions in the category. A clear, current explanation of what you charge and what it covers gets cited precisely because so few brokerages state it plainly.
3Date and refresh your market data
Engines discount stale market claims heavily, and real estate data ages in weeks. Visible publication dates and a real refresh cadence are what keep a page in the answer set.
4Track agent-level and brokerage-level prompts separately
'Best agent in [city]' and 'best brokerage in [city]' produce different answers from different sources. Both matter, and improving one does not move the other.
Where Elmo fits
Elmo tracks neighbourhood, city, and agent-level prompts side by side so you can see which markets you own and which are still owned by the portals, with the full history kept on infrastructure you control.
From zero to a plan in one afternoon.
No sales call, no bloat. Elmo sets up your tracking and tells you what to change.
1Add your brand
Point Elmo at your site. It suggests the prompts your buyers ask and the competitors to track against.
2See where you stand
Visibility, share of voice, and the sources AI cites, sampled up to 4× daily from the real apps.
3Know what to fix
Opportunities ranked by impact. Elmo keeps you updated, so you always know what to do next.
Every answer engine your buyers use.
Elmo both scrapes what real users see in popular AI search tools and captures all other models with direct API calls and OpenRouter.
- ChatGPT
- Claude
- Gemini
- Perplexity
- AI Overviews
- AI Mode
- Copilot
- Grok
- DeepSeek
- Mistral
- Qwen
- OpenRouter LLMs
Why Teams Switch to Elmo
More Data
Elmo runs every prompt against models 4× daily.
No Bloat
We only do AEO / GEO, but we do it very well.
Unlimited Seats
For your whole team on every plan.
API + MCP
Fit Elmo into your stack and agents.
Open Source
Self host at any time, with no lock-in.
Simple, self-serve pricing.
We recommend Basic for real estate companies: 50 prompts across 4 AI platforms, checked 4× daily, for $99/mo. Unlimited seats on every plan.
- 1 brand, 50 prompts
- ChatGPT only
- Answers checked 1× daily
- No premium models
- 1 brand, 50 prompts
- Any 4 AI platforms
- Answers checked 4× daily
- No premium models
- 2 brands, 150 prompts
- Any 4 AI platforms
- Answers checked 4× daily
- 20 premium prompts 1× daily
- 5 brands, 350 prompts
- Any 4 AI platforms
- Answers checked 4× daily
- 30 premium prompts 1× daily
Self-hosted
The same product on your own servers. Unlimited prompts, every model, full source.
Custom
More brands, custom prompt limits, higher sampling rates, and any models.
White label
Offer AI visibility tracking to your clients under your own brand, domain, and SSO.
Frequently asked questions
Something we didn't cover? Ask the maintainers directly on Discord.
Can real estate brokerages outrank portals in AI answers?
On broad transactional queries, rarely. On neighbourhood-level and process questions, routinely — portals publish at city scale and engines prefer the source that answers the specific question, which is where local brokerages have a genuine advantage.
How often does real estate AI visibility change?
Faster than most categories, because the underlying market data changes monthly and engines strongly prefer recent sources. Firms that refresh market analysis on a schedule tend to hold citations that one-off pages lose within a quarter.
Start winning AI search today.
Start tracking your brand in minutes. Plans start at $29/mo.
- Self-serve
- Unlimited seats
- API and MCP access
Want a walkthrough first? Book a 30-minute tour.
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