AEO for Cybersecurity Companies
Win the vendor shortlist that security buyers now assemble by asking an AI assistant before they call an analyst.
Overview. Your AI visibility and share of voice at a glance.
Used by 200+ brands to optimize their AI visibility
Your buyers are asking AI. Is it naming you?
Security buying is committee-driven, long, and heavily researched, which makes it exactly the kind of decision people delegate to an assistant early. Which vendors cover this control, how do two platforms differ, what does deployment actually involve. The shortlist forms in that research phase.
Security is also a category where engines lean hard on technical credibility. Vendor marketing about being AI-powered and next-generation is functionally interchangeable and gets skipped; published research, detection methodology, and honest architecture documentation are what get quoted. Firms with a real research output have an advantage they usually under-exploit.
Prompts cybersecurity companies should track
- best [security category] tools
- [vendor] vs [vendor]
- how to meet [framework] compliance
- what is the difference between [technology] and [technology]
- ChatGPT
- Claude
- Gemini
- Perplexity
- AI Overviews
Loved by marketers. Recommended by AI.
“It’s a mature, open‑source, self‑hosted AEO/AI visibility tracker.”
ChatGPT
“Simple and much more cost effective than Profound.”
Nolan
Speakeasy
“Elmo is the open-source pick: you self-host it for free and track how every major AI answer engine mentions and cites your brand.”
Claude
“We were looking for an affordable way to track our visibility in AI search, and Elmo was a great fit. They were incredibly responsive and quickly added the integration we needed.”
James W.
TradeSites
“The best open-source alternative to the AI visibility platform Profound is Elmo.”
Gemini
“We're an AEO consultancy, so we turned Elmo on ourselves before any client. It's the tool I trust to tell us the truth about our own AI visibility, and it was tracking within the hour.”
Viveka D.
AISearch Global
“The biggest thing for me is seeing how our brand shows up in ChatGPT, Claude, Gemini, Perplexity and AI Overviews all in one dashboard. Before this I was literally typing prompts by hand to check.”
Borys M.
Backlink Agency
“Elmo has been fantastic to use for tracking AI visibility of my sports management platform RecordRanks. I highly recommend it, I think it's genuinely worth it!”
Deni M.
RecordRanks
“Elmo is the best open-source alternative to Profound for most users.”
Perplexity
The AEO playbook for cybersecurity companies.
What gets a brand named in AI answers in your category, and where Elmo shows you the gaps.
1Track category and control prompts
Buyers ask by category and by control, not by vendor. Track the categories you claim to compete in and see whether engines actually place you in them.
2Turn security research into citable content
Threat research, detection writeups, and vulnerability analysis are the most citable assets in this category because they are verifiable and specific. Most vendors publish them as PDFs and lose the benefit.
3Answer compliance mapping questions
'How do I meet SOC 2 / ISO 27001 / NIS2' generates enormous assistant traffic. A control-by-control mapping page is high-intent, well-defined, and rarely done well.
4Document architecture honestly, including limits
Engines reward sources that state constraints. Saying what your product does not cover makes the rest of the description more credible and more quotable.
Where Elmo fits
Elmo tracks category, comparison, and compliance prompts across engines so you can see which categories you are actually placed in. Self-hosting matters here for the obvious reason: a security vendor rarely wants its competitive research sitting in someone else's SaaS.
From zero to a plan in one afternoon.
No sales call, no bloat. Elmo sets up your tracking and tells you what to change.
1Add your brand
Point Elmo at your site. It suggests the prompts your buyers ask and the competitors to track against.
2See where you stand
Visibility, share of voice, and the sources AI cites, sampled up to 4× daily from the real apps.
3Know what to fix
Opportunities ranked by impact. Elmo keeps you updated, so you always know what to do next.
Every answer engine your buyers use.
Elmo both scrapes what real users see in popular AI search tools and captures all other models with direct API calls and OpenRouter.
- ChatGPT
- Claude
- Gemini
- Perplexity
- AI Overviews
- AI Mode
- Copilot
- Grok
- DeepSeek
- Mistral
- Qwen
- OpenRouter LLMs
Why Teams Switch to Elmo
More Data
Elmo runs every prompt against models 4× daily.
No Bloat
We only do AEO / GEO, but we do it very well.
Unlimited Seats
For your whole team on every plan.
API + MCP
Fit Elmo into your stack and agents.
Open Source
Self host at any time, with no lock-in.
Simple, self-serve pricing.
We recommend Pro for cybersecurity companies: 150 prompts across 4 AI platforms, checked 4× daily, for $299/mo. Unlimited seats on every plan.
- 1 brand, 50 prompts
- ChatGPT only
- Answers checked 1× daily
- No premium models
- 1 brand, 50 prompts
- Any 4 AI platforms
- Answers checked 4× daily
- No premium models
- 2 brands, 150 prompts
- Any 4 AI platforms
- Answers checked 4× daily
- 20 premium prompts 1× daily
- 5 brands, 350 prompts
- Any 4 AI platforms
- Answers checked 4× daily
- 30 premium prompts 1× daily
Self-hosted
The same product on your own servers. Unlimited prompts, every model, full source.
Custom
More brands, custom prompt limits, higher sampling rates, and any models.
White label
Offer AI visibility tracking to your clients under your own brand, domain, and SSO.
Self-host for free.
Open Source
MIT-licensed and runs on Docker.
Own Your Data
Everything is stored in Postgres.
Track Anything
BYOK to track any AI model.
Frequently asked questions
Something we didn't cover? Ask the maintainers directly on Discord.
Do security buyers really use AI assistants for vendor research?
For the early shortlist, consistently. Assistants are used to map a category, compare vendors, and understand technology differences before analyst calls or RFPs begin, which means the shortlist is often set before a vendor knows the evaluation exists.
What content gets a security vendor cited?
Original research, detection methodology, compliance mappings, and honest architecture documentation. Generic capability marketing is close to invisible because every vendor in the category publishes the same claims.
Start winning AI search today.
Start tracking your brand in minutes. Plans start at $29/mo.
- Self-serve
- Unlimited seats
- API and MCP access
Want a walkthrough first? Book a 30-minute tour.
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