AEO for e-commerce brands
Make sure AI shopping answers and buying-guide queries surface your products, not just your competitors'.
Shoppers ask AI engines to compare products and recommend the best option, and some engines now have dedicated shopping features. Best running shoes for flat feet, cheapest option under a hundred dollars. The answer usually names a few brands and skips the rest.
Product and category content, clean structured data, and reviews on trusted sources are what get your catalog into those answers. The work overlaps with SEO, but the target is the recommendation rather than the ranking.
Prompts that matter here
- best [product] for [need]
- [product] under [price]
- [your brand] vs [competitor] [product]
What to do
- 1
Track buying-guide prompts
Monitor the comparison and recommendation queries for your top categories, and see which competitors the engines name.
- 2
Add product and review schema
Structured data for products and reviews helps engines extract and trust your catalog details.
- 3
Earn reviews engines cite
Recommendations lean on third-party reviews. Presence on the sites engines pull from improves your odds of being named.
- 4
Keep price and availability accurate
Stale prices and stock invite wrong answers. Keep product data current so engines describe you correctly.
Where Elmo fits
Elmo tracks how AI answers describe and recommend your products against competitors, so you can see which categories you win and which you are missing.
/ FAQ
Frequently Asked Questions
- Do AI engines recommend products?
- Yes. Engines answer buying-guide and comparison questions with a shortlist of products, and some now have dedicated shopping features. Brands not named in those answers lose the recommendation.
- How do I get my products into AI shopping answers?
- Publish clear product and category content, add product and review structured data, earn reviews on trusted sites, and keep price and availability accurate. Then track the prompts to measure progress.
Ready to track your AI visibility?
Deploy Elmo in minutes and start monitoring how ChatGPT, Claude, and Google AI Overviews talk about your brand. Open source, self-hosted, free.