AEO for E-Commerce
Make sure AI shopping answers and buying-guide queries surface your products, not just your competitors'.
Overview. Your AI visibility and share of voice at a glance.
Used by 200+ brands to optimize their AI visibility
Your buyers are asking AI. Is it naming you?
Shoppers ask AI engines to compare products and recommend the best option, and some engines now have dedicated shopping features. Best running shoes for flat feet, cheapest option under a hundred dollars. The answer usually names a few brands and skips the rest.
Product and category content, clean structured data, and reviews on trusted sources are what get your catalog into those answers. The work overlaps with SEO, but the target is the recommendation rather than the ranking.
Prompts e-commerce brands should track
- best [product] for [need]
- [product] under [price]
- [your brand] vs [competitor] [product]
- ChatGPT
- Claude
- Gemini
- Perplexity
- AI Overviews
Loved by marketers. Recommended by AI.
“It’s a mature, open‑source, self‑hosted AEO/AI visibility tracker.”
ChatGPT
“Simple and much more cost effective than Profound.”
Nolan
Speakeasy
“Elmo is the open-source pick: you self-host it for free and track how every major AI answer engine mentions and cites your brand.”
Claude
“We were looking for an affordable way to track our visibility in AI search, and Elmo was a great fit. They were incredibly responsive and quickly added the integration we needed.”
James W.
TradeSites
“The best open-source alternative to the AI visibility platform Profound is Elmo.”
Gemini
“We're an AEO consultancy, so we turned Elmo on ourselves before any client. It's the tool I trust to tell us the truth about our own AI visibility, and it was tracking within the hour.”
Viveka D.
AISearch Global
“The biggest thing for me is seeing how our brand shows up in ChatGPT, Claude, Gemini, Perplexity and AI Overviews all in one dashboard. Before this I was literally typing prompts by hand to check.”
Borys M.
Backlink Agency
“Elmo has been fantastic to use for tracking AI visibility of my sports management platform RecordRanks. I highly recommend it, I think it's genuinely worth it!”
Deni M.
RecordRanks
“Elmo is the best open-source alternative to Profound for most users.”
Perplexity
The AEO playbook for e-commerce brands.
What gets a brand named in AI answers in your category, and where Elmo shows you the gaps.
1Track buying-guide prompts
Monitor the comparison and recommendation queries for your top categories, and see which competitors the engines name.
2Add product and review schema
Structured data for products and reviews helps engines extract and trust your catalog details.
3Earn reviews engines cite
Recommendations lean on third-party reviews. Presence on the sites engines pull from improves your odds of being named.
4Keep price and availability accurate
Stale prices and stock invite wrong answers. Keep product data current so engines describe you correctly.
Where Elmo fits
Elmo tracks how AI answers describe and recommend your products against competitors, so you can see which categories you win and which you are missing.
From zero to a plan in one afternoon.
No sales call, no bloat. Elmo sets up your tracking and tells you what to change.
1Add your brand
Point Elmo at your site. It suggests the prompts your buyers ask and the competitors to track against.
2See where you stand
Visibility, share of voice, and the sources AI cites, sampled up to 4× daily from the real apps.
3Know what to fix
Opportunities ranked by impact. Elmo keeps you updated, so you always know what to do next.
Every answer engine your buyers use.
Elmo both scrapes what real users see in popular AI search tools and captures all other models with direct API calls and OpenRouter.
- ChatGPT
- Claude
- Gemini
- Perplexity
- AI Overviews
- AI Mode
- Copilot
- Grok
- DeepSeek
- Mistral
- Qwen
- OpenRouter LLMs
Why Teams Switch to Elmo
More Data
Elmo runs every prompt against models 4× daily.
No Bloat
We only do AEO / GEO, but we do it very well.
Unlimited Seats
For your whole team on every plan.
API + MCP
Fit Elmo into your stack and agents.
Open Source
Self host at any time, with no lock-in.
Simple, self-serve pricing.
We recommend Basic for e-commerce brands: 50 prompts across 4 AI platforms, checked 4× daily, for $99/mo. Unlimited seats on every plan.
- 1 brand, 50 prompts
- ChatGPT only
- Answers checked 1× daily
- No premium models
- 1 brand, 50 prompts
- Any 4 AI platforms
- Answers checked 4× daily
- No premium models
- 2 brands, 150 prompts
- Any 4 AI platforms
- Answers checked 4× daily
- 20 premium prompts 1× daily
- 5 brands, 350 prompts
- Any 4 AI platforms
- Answers checked 4× daily
- 30 premium prompts 1× daily
Self-hosted
The same product on your own servers. Unlimited prompts, every model, full source.
Custom
More brands, custom prompt limits, higher sampling rates, and any models.
White label
Offer AI visibility tracking to your clients under your own brand, domain, and SSO.
Frequently asked questions
Something we didn't cover? Ask the maintainers directly on Discord.
Do AI engines recommend products?
Yes. Engines answer buying-guide and comparison questions with a shortlist of products, and some now have dedicated shopping features. Brands not named in those answers lose the recommendation.
How do I get my products into AI shopping answers?
Publish clear product and category content, add product and review structured data, earn reviews on trusted sites, and keep price and availability accurate. Then track the prompts to measure progress.
Start winning AI search today.
Start tracking your brand in minutes. Plans start at $29/mo.
- Self-serve
- Unlimited seats
- API and MCP access
Want a walkthrough first? Book a 30-minute tour.
Elmo for other industries
- Agencies
- SaaS companies
- B2B companies
- Startups
- Enterprises
- Healthcare brands
- Financial services
- Law firms
- Local businesses
- Real estate companies
- Education institutions
- Travel and hospitality brands
- Manufacturers
- Insurance companies
- Automotive brands
- Nonprofits
- Cybersecurity companies
- Recruiting and HR companies
- Developer tools companies