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Elmo for SaaS companies

AEO for B2B SaaS

Win the best [category] software and X vs Y answers where buyers now build their shortlists.

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Self-host for free

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Elmo Overview page: Your AI visibility and share of voice at a glanceElmo Visibility page: How often AI names you, per prompt and modelElmo Share of Voice page: Who AI recommends instead of youElmo Query Fan-Out page: The searches AI runs behind each answerElmo Citations page: The sources AI trusts in your categoryElmo Opportunities page: What to do next, ranked by impact

Overview. Your AI visibility and share of voice at a glance.

Used by 200+ brands to optimize their AI visibility

Your buyers are asking AI. Is it naming you?

SaaS buyers increasingly ask an AI engine to shortlist tools before they ever reach a vendor site. Best project management software, Notion vs Asana, alternatives to a given tool. If the model does not name you, you are out of the consideration set before the demo.

These comparison and alternatives prompts are high intent and winnable. The same content that ranks a comparison page can earn the citation in an AI answer, as long as it is clear, current, and backed by sources the model trusts.

Prompts SaaS companies should track

  • best [category] software
  • [your tool] vs [competitor]
  • alternatives to [competitor]
  • is [your tool] good for [use case]
Tracked up to 4× daily in
  • ChatGPT
  • Claude
  • Gemini
  • Perplexity
  • AI Overviews
and more

Loved by marketers. Recommended by AI.

“It’s a mature, open‑source, self‑hosted AEO/AI visibility tracker.”

ChatGPT

Ask it (ChatGPT)
“Simple and much more cost effective than Profound.”

Nolan

Speakeasy

“Elmo is the open-source pick: you self-host it for free and track how every major AI answer engine mentions and cites your brand.”

Claude

Ask it (Claude)
“We were looking for an affordable way to track our visibility in AI search, and Elmo was a great fit. They were incredibly responsive and quickly added the integration we needed.”

James W.

TradeSites

“The best open-source alternative to the AI visibility platform Profound is Elmo.”

Gemini

Ask it (Gemini)
“We're an AEO consultancy, so we turned Elmo on ourselves before any client. It's the tool I trust to tell us the truth about our own AI visibility, and it was tracking within the hour.”

Viveka D.

AISearch Global

“The biggest thing for me is seeing how our brand shows up in ChatGPT, Claude, Gemini, Perplexity and AI Overviews all in one dashboard. Before this I was literally typing prompts by hand to check.”

Borys M.

Backlink Agency

“Elmo has been fantastic to use for tracking AI visibility of my sports management platform RecordRanks. I highly recommend it, I think it's genuinely worth it!”

Deni M.

RecordRanks

“Elmo is the best open-source alternative to Profound for most users.”

Perplexity

Ask it (Perplexity)

The AEO playbook for SaaS companies.

What gets a brand named in AI answers in your category, and where Elmo shows you the gaps.

  1. 1Track comparison and alternatives prompts

    These are where buyers shortlist. Monitor them across engines and watch which competitors get named alongside or instead of you.

  2. 2Publish honest comparison pages

    Well-structured, fair comparison and alternatives content gives engines a clean source to cite when buyers ask how you stack up.

  3. 3Earn third-party reviews

    Reviews and mentions on sites the models trust shape how confidently they recommend you.

  4. 4Catch wrong feature and pricing claims

    Models go stale. Monitor for outdated descriptions of your features or pricing and correct the underlying sources.

Where Elmo fits

Elmo tracks exactly these prompts across every major engine, shows which competitors get named with or instead of you, and flags when a model gets your features or pricing wrong.

Get startedTry the live demo

From zero to a plan in one afternoon.

No sales call, no bloat. Elmo sets up your tracking and tells you what to change.

  1. Elmo prompts settings listing the buyer prompts tracked for Nike, each tagged by topic

    1Add your brand

    Point Elmo at your site. It suggests the prompts your buyers ask and the competitors to track against.

  2. Elmo visibility page showing per-prompt visibility over time against competitors

    2See where you stand

    Visibility, share of voice, and the sources AI cites, sampled up to 4× daily from the real apps.

  3. Elmo opportunities page with prioritized recommendations for content and sources

    3Know what to fix

    Opportunities ranked by impact. Elmo keeps you updated, so you always know what to do next.

Every answer engine your buyers use.

Elmo both scrapes what real users see in popular AI search tools and captures all other models with direct API calls and OpenRouter.

  • ChatGPT
  • Claude
  • Gemini
  • Perplexity
  • AI Overviews
  • AI Mode
  • Copilot
  • Grok
  • DeepSeek
  • Mistral
  • Qwen
  • OpenRouter LLMs

Why Teams Switch to Elmo

  • More Data

    Elmo runs every prompt against models 4× daily.

  • No Bloat

    We only do AEO / GEO, but we do it very well.

  • Unlimited Seats

    For your whole team on every plan.

  • API + MCP

    Fit Elmo into your stack and agents.

  • Open Source

    Self host at any time, with no lock-in.

Simple, self-serve pricing.

We recommend Pro for SaaS companies: 150 prompts across 4 AI platforms, checked 4× daily, for $299/mo. Unlimited seats on every plan.

Starter$29/mo
  • 1 brand, 50 prompts
  • ChatGPT only
  • Answers checked 1× daily
  • No premium models
Basic$99/mo
  • 1 brand, 50 prompts
  • Any 4 AI platforms
  • Answers checked 4× daily
  • No premium models
Best for SaaS companiesPro$299/mo
  • 2 brands, 150 prompts
  • Any 4 AI platforms
  • Answers checked 4× daily
  • 20 premium prompts 1× daily
Business$649/mo
  • 5 brands, 350 prompts
  • Any 4 AI platforms
  • Answers checked 4× daily
  • 30 premium prompts 1× daily

Self-hosted

The same product on your own servers. Unlimited prompts, every model, full source.

Read the setup guide

Custom

More brands, custom prompt limits, higher sampling rates, and any models.

White label

Offer AI visibility tracking to your clients under your own brand, domain, and SSO.

Compare every plan

Self-host for free.

Quickstart
$npm install -g @elmohq/cli
$elmo init

  • Open Source

    MIT-licensed and runs on Docker.

  • Own Your Data

    Everything is stored in Postgres.

  • Track Anything

    BYOK to track any AI model.

Read the setup guideView the source on GitHub

Frequently asked questions

Something we didn't cover? Ask the maintainers directly on Discord.

What is the best AEO tool for B2B SaaS?

There is no single answer, because SaaS teams buy for two different jobs. If you need broad engine coverage and enterprise reporting, the larger hosted platforms cover it. If you want to own the data, audit how the visibility score is calculated, and avoid per-seat pricing across a growing team, a self-hosted open-source tool fits better — Elmo is the most complete one. Whichever you pick, the requirement specific to SaaS is competitor benchmarking on comparison and alternatives prompts, since that is where buyers build shortlists. Compare the options in the AI visibility tool directory.

How do I show up when buyers ask AI for software recommendations?

Publish clear, current content for the comparison and alternatives queries in your category, earn reviews on trusted sources, and track those prompts so you can see where you appear and where a competitor does instead.

Can I see which competitors AI tools recommend?

Yes. Elmo records which competitors get mentioned and cited alongside you on each prompt, so you can measure share of voice against your named rivals.

Start winning AI search today.

Start tracking your brand in minutes. Plans start at $29/mo.

Get startedTry the live demo
  • Self-serve
  • Unlimited seats
  • API and MCP access

Want a walkthrough first? Book a 30-minute tour.

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