AEO for Travel and Hospitality Brands
Get named in the itineraries and recommendations AI assistants now build for travellers before they ever reach a booking site.
Overview. Your AI visibility and share of voice at a glance.
Used by 200+ brands to optimize their AI visibility
Your buyers are asking AI. Is it naming you?
Trip planning is the single most obvious AI use case, and travellers adopted it immediately. Assistants build itineraries, recommend neighbourhoods, and name specific hotels and restaurants. That recommendation happens upstream of every booking channel you currently measure.
The competitive picture is unusual too: the sources engines cite for travel skew heavily toward independent guides, editorial reviews, and forums rather than brand sites. Hotel and destination brands that only publish their own marketing are largely absent from the material engines actually draw on.
Prompts travel and hospitality brands should track
- best hotels in [city] for [traveller type]
- [destination] itinerary for [duration]
- where to stay in [city]
- is [property] worth the price
- ChatGPT
- Claude
- Gemini
- Perplexity
- AI Overviews
Loved by marketers. Recommended by AI.
“It’s a mature, open‑source, self‑hosted AEO/AI visibility tracker.”
ChatGPT
“Simple and much more cost effective than Profound.”
Nolan
Speakeasy
“Elmo is the open-source pick: you self-host it for free and track how every major AI answer engine mentions and cites your brand.”
Claude
“We were looking for an affordable way to track our visibility in AI search, and Elmo was a great fit. They were incredibly responsive and quickly added the integration we needed.”
James W.
TradeSites
“The best open-source alternative to the AI visibility platform Profound is Elmo.”
Gemini
“We're an AEO consultancy, so we turned Elmo on ourselves before any client. It's the tool I trust to tell us the truth about our own AI visibility, and it was tracking within the hour.”
Viveka D.
AISearch Global
“The biggest thing for me is seeing how our brand shows up in ChatGPT, Claude, Gemini, Perplexity and AI Overviews all in one dashboard. Before this I was literally typing prompts by hand to check.”
Borys M.
Backlink Agency
“Elmo has been fantastic to use for tracking AI visibility of my sports management platform RecordRanks. I highly recommend it, I think it's genuinely worth it!”
Deni M.
RecordRanks
“Elmo is the best open-source alternative to Profound for most users.”
Perplexity
The AEO playbook for travel and hospitality brands.
What gets a brand named in AI answers in your category, and where Elmo shows you the gaps.
1Track itinerary prompts, not just brand prompts
The recommendation that matters is 'where should I stay in [city]', not 'tell me about [hotel]'. Build the prompt set around the planning questions travellers actually ask.
2Compete on traveller segment, not on adjectives
Engines answer segmented questions — for families, for solo travellers, for a first visit. Content organised around who the trip is for is far more citable than a generic property description.
3Get into the independent guides
Editorial guides and destination publications are cited disproportionately in travel answers. Earning a place in them moves visibility more than any amount of on-site copy.
4Keep the practical details current
Seasonality, transit times, what is walkable, what is closed in winter. Practical specifics are what assistants quote when building an itinerary, and they are what most brand sites omit.
Where Elmo fits
Elmo tracks destination and segment-level prompts across engines so you can see which itineraries name you and which name a competitor, and which independent sources are driving those citations.
From zero to a plan in one afternoon.
No sales call, no bloat. Elmo sets up your tracking and tells you what to change.
1Add your brand
Point Elmo at your site. It suggests the prompts your buyers ask and the competitors to track against.
2See where you stand
Visibility, share of voice, and the sources AI cites, sampled up to 4× daily from the real apps.
3Know what to fix
Opportunities ranked by impact. Elmo keeps you updated, so you always know what to do next.
Every answer engine your buyers use.
Elmo both scrapes what real users see in popular AI search tools and captures all other models with direct API calls and OpenRouter.
- ChatGPT
- Claude
- Gemini
- Perplexity
- AI Overviews
- AI Mode
- Copilot
- Grok
- DeepSeek
- Mistral
- Qwen
- OpenRouter LLMs
Why Teams Switch to Elmo
More Data
Elmo runs every prompt against models 4× daily.
No Bloat
We only do AEO / GEO, but we do it very well.
Unlimited Seats
For your whole team on every plan.
API + MCP
Fit Elmo into your stack and agents.
Open Source
Self host at any time, with no lock-in.
Simple, self-serve pricing.
We recommend Basic for travel and hospitality brands: 50 prompts across 4 AI platforms, checked 4× daily, for $99/mo. Unlimited seats on every plan.
- 1 brand, 50 prompts
- ChatGPT only
- Answers checked 1× daily
- No premium models
- 1 brand, 50 prompts
- Any 4 AI platforms
- Answers checked 4× daily
- No premium models
- 2 brands, 150 prompts
- Any 4 AI platforms
- Answers checked 4× daily
- 20 premium prompts 1× daily
- 5 brands, 350 prompts
- Any 4 AI platforms
- Answers checked 4× daily
- 30 premium prompts 1× daily
Self-hosted
The same product on your own servers. Unlimited prompts, every model, full source.
Custom
More brands, custom prompt limits, higher sampling rates, and any models.
White label
Offer AI visibility tracking to your clients under your own brand, domain, and SSO.
Frequently asked questions
Something we didn't cover? Ask the maintainers directly on Discord.
How do AI assistants pick hotels and destinations to recommend?
Mostly from independent sources — editorial guides, review platforms, and forums — rather than from brand marketing. Properties that appear in credible third-party coverage get named far more often than those relying on their own site alone.
Does AI trip planning affect direct bookings?
It shifts where the decision is made. If the assistant names your property while building the itinerary, the traveller arrives at a booking channel already decided. If it names a competitor, the comparison never happens.
Start winning AI search today.
Start tracking your brand in minutes. Plans start at $29/mo.
- Self-serve
- Unlimited seats
- API and MCP access
Want a walkthrough first? Book a 30-minute tour.
Elmo for other industries
- Agencies
- SaaS companies
- E-commerce brands
- B2B companies
- Startups
- Enterprises
- Healthcare brands
- Financial services
- Law firms
- Local businesses
- Real estate companies
- Education institutions
- Manufacturers
- Insurance companies
- Automotive brands
- Nonprofits
- Cybersecurity companies
- Recruiting and HR companies
- Developer tools companies