Prompt Wizard

After creating your brand, Elmo launches the Prompt Wizard — an AI-powered tool that analyzes your website and generates relevant prompts for tracking. These prompts are the questions Elmo will ask AI models to monitor your brand's visibility.

The wizard walks you through five stages:

Elmo visits your website and extracts information about your products, services, and offerings.

Based on the analysis, Elmo generates relevant keywords that people might search for when looking for products or services like yours.

You can review and adjust the suggested keywords before continuing.

Elmo suggests competitors based on your products and industry. These are the brands you want to track alongside your own in AI responses.

Add, remove, or edit competitors as needed.

Elmo creates buyer personas that represent the types of people who would search for your products. Different personas may trigger different AI responses.

Combining keywords, competitors, and personas, Elmo generates a set of tracking prompts. Each prompt is a question that will be asked to AI models.

Review the generated prompts and select the ones you want to track. You can also add custom prompts.

Once you confirm the prompts, Elmo marks your brand as onboarded and you're taken to the main dashboard. The worker will begin querying AI models on the next scheduled run.

You can always add, edit, or disable prompts later in Settings → Prompts. If you passed on suggestions during setup, or want fresh ideas later, click Suggest Prompts there: Elmo adds prompts your brand doesn't track yet to the top of your list, marked as suggested. Edit or remove any you don't want, then save to start tracking the rest. Each brand gets 5 suggestion runs per 24 hours.

If you prefer to skip the wizard or want to add prompts later, go to Settings → Prompts and add them manually. Each prompt needs: