Answer Engine Optimization
Also known as AEO
The practice of measuring and improving how often AI answer engines mention and cite your brand.
Answer engine optimization is what SEO becomes when the result is a written answer instead of a list of links. The goal shifts from ranking a page to being the source an engine quotes when someone asks about your category.
In practice that means publishing clear, well-structured content, earning mentions on sources the models already trust, and tracking the prompts that matter to your brand. You want to see where you show up, and where a competitor shows up instead.