Entity
A distinct thing a model recognizes, such as a company, product, or person, along with what it knows about it.
Models reason in terms of entities, not just keywords. Your brand is an entity, and the clearer and more consistent the information about it across the web, the more confidently a model can describe and recommend you.
Clean, consistent naming, structured data, and corroborating mentions on trusted sources all help an engine resolve who you are and what you do.