AI share of voice and competitor tracking
Share of voice is your brand's share of every mention of you and your tracked competitors in AI answers. Elmo ranks every company on a live leaderboard, charts your top competitors over time, and compares you with each of them on every AI engine you track.
What you can do
1Add your competitors
Elmo suggests competitors from your website when you set up a brand. Add or edit them, with their own domains and aliases, any time.
2See who AI names most
The leaderboard ranks your brand against every competitor by mentions, prompts, and share, for any model, tag, or time range.
3Track the race over time
Share of voice trends chart you against your top competitors, so you can see who is gaining ground and when it started.
Data you can act on
- Share of voice
- Your brand's share of every mention of you and your tracked competitors.
- Mentions
- How many AI answers named each company in the selected period.
- Prompts
- How many distinct prompts each company appeared in.
- Share of voice trends
- You and your top competitors over time, ending on today's figure.
- Competitors by model
- Visibility, share of voice, sentiment, and position for every tracked company on each AI engine.
Use cases
- Find out which competitor AI recommends most in your category, and on which engines.
- Spot a competitor gaining share early, before it shows up in pipeline.
- Benchmark against the brands you lose deals to, not a generic industry average.
Why Elmo
Competitors judged like you
Competitor mentions go through the same name, alias, and domain matching and the same judging as yours, so the comparison is fair.
Edits apply to the past
Add a competitor or change its aliases and Elmo re-judges recent responses for that company in the background, so history stays comparable.
Every engine separately
Share of voice in ChatGPT and in Google AI Overviews can tell very different stories. Elmo shows both.
Related features
All features- AI visibility trackingHow often AI answers mention your brand, per prompt and per model, with trends over time against every competitor.
- Citation trackingWhich domains and pages AI cites for your prompts, including your own, broken down by category and tracked over time.
- Sentiment analysisEvery answer that names you, read for praise or criticism and scored 0 to 100, with the passages behind it.
Frequently asked questions
Something we didn't cover? Ask the maintainers directly on Discord.
What is AI share of voice?
AI share of voice is your brand's share of all the mentions of you and your tracked competitors in AI answers. If AI answers mention your brand 30 times and your competitors 70 times in total, your share of voice is 30%.
How is share of voice different from visibility?
Visibility is the share of answers that mention you at all. Share of voice compares you with your competitors: it can fall even while your visibility holds steady, if competitors are mentioned more often.
How many competitors can I track?
Up to 500 per brand. Because a raw share depends on how many competitors you track, Elmo grades your share of voice by your rank among them rather than by the percentage alone.
Start winning AI search today.
Start tracking your brand in minutes. Plans start at $29/mo.
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