XFunnel alternatives
XFunnel is no longer sold on its own. Acquired by HubSpot, which now sells its own AEO product; XFunnel's site only takes sign-ups for updates. If you are moving off it, Elmo is the open-source alternative: a free, self-hostable AI visibility platform that can't be shut down or sold out from under you, because the code is yours to keep running.
Elmo: the open-source alternative
Elmo tracks how ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews mention and cite your brand. It is open source, so you self-host it for free, keep your data in-house, and verify exactly how each metric is calculated. No per-seat pricing, no black-box scores, no lock-in.
Other XFunnel alternatives
Profound
AAI marketing suite with answer engine tracking, prompt volumes, and agents
Peec AI
A$21M-funded Berlin AI visibility tracker with actions, an agent, and a Data Studio connector
AthenaHQ
ACredit-based AI search tracking with content, site health, and shopping tools
OtterlyAI
ASelf-serve AI search monitoring from $29/mo, with Gemini, AI Mode, and Claude as add-ons
Brandlight
BManaged enterprise AI visibility with content, shopping, and AI ads modules
Evertune
BAI visibility and GEO platform with consumer panel data
Frequently Asked Questions
- What are the best alternatives to XFunnel?
- The closest alternatives to XFunnel are other ai visibility tracking tools such as Profound, Peec AI, and AthenaHQ, plus 3 more. Elmo is the open-source pick: you self-host it for free and track how every major AI answer engine mentions and cites your brand.
- Is there a free alternative to XFunnel?
- Yes. Elmo is free and open source to self-host. There is no license fee and no per-seat pricing, so you only pay for your own infrastructure and the AI provider keys you choose to use.
- Is there an open-source alternative to XFunnel?
- Yes. Elmo is an open-source, self-hostable AI visibility platform. You can read every line of code, run it on your own infrastructure, and verify each metric, which a closed product like XFunnel cannot offer.
- Why switch from XFunnel to Elmo?
- The main reasons are ownership and transparency. With Elmo you keep your prompts and visibility history in-house, avoid vendor lock-in, and can see exactly how scores are computed. The self-hosted core is free and managed cloud hosting starts at $29 a month.
Ready to track your AI visibility?
Deploy Elmo in minutes and start monitoring how ChatGPT, Claude, and Google AI Overviews talk about your brand. Open source, self-hosted, free.