Elmo vs Profound
How Elmo's open-source AEO platform compares to Profound for AI visibility tracking.
Elmo
Open-source AEO platform. Self-host for free, forever. Track AI visibility across ChatGPT, Claude, and Google AI Overviews with full transparency.
Profound
G2 AEO Leader with prompt volumes and Agent Analytics
About Profound
Profound was named the G2 AEO Leader in the inaugural G2 Grid report. They offer prompt volume estimates, Agent Analytics for tracking AI crawler behavior, and count enterprise customers including MongoDB, Figma, Zapier, and Ramp among their users. Featured in Fortune, WSJ, NYT, TechCrunch, and Financial Times.
Popularity grade: A
- G2 AEO Leader
- Agent Analytics for AI crawler tracking
- Enterprise: MongoDB, Figma, Zapier, Ramp, US Bank
- Featured in Fortune, WSJ, NYT, TechCrunch
Feature comparison
| Feature | Elmo | Profound |
|---|---|---|
| Core Tracking | ||
| Multi-LLM Tracking | ||
| AI Visibility Score | ||
| Citation Analytics | ||
| Competitor Benchmarking | ||
| Brand Mention Tracking | ||
| Platform | ||
| White-Label / Agency | ||
| Open Source | ||
| Content Generation | ||
| Advanced Analytics | ||
| Prompt Volume Estimates | ||
| Sentiment Analysis | ||
| AI Crawler Analytics | ||
| Geographic Tracking | ||
| Social Media Tracking | ||
| Shopping Tracking | ||
| Multi-Language | ||
| Actionable Insights | ||
| Action Recommendations | ||
| Content Gap Analysis | ||
| AI Site Audits | ||
| AI Keyword Research | ||
| Reporting & Integration | ||
| Email Alerts | ||
| Data Export / API | ||
| BI Connectors | ||
Key differences
Only in Elmo
- White-Label / Agency
- Open Source
Both offer
- Multi-LLM Tracking
- AI Visibility Score
- Citation Analytics
- Competitor Benchmarking
- Brand Mention Tracking
- Data Export / API
Only in Profound
- Content Generation
- Prompt Volume Estimates
- AI Crawler Analytics
- Shopping Tracking
- Action Recommendations
- Email Alerts
Why choose Elmo over Profound?
Open source and transparent
Every line of code is open. You can verify exactly how your visibility data is collected, calculated, and presented. No black boxes.
Self-host for free, forever
Run Elmo on your own infrastructure. The core platform is free and always will be, even when we release a cloud version of Elmo.
No vendor lock-in
Export everything, fork the code, or migrate at any time. You own all of your data and have the right to use it wherever you want.
Built to last
Bootstrapped and sustainable. No investors pushing towards dark patterns. We'll outlast the companies taking too much VC money.
Ready to track your AI visibility?
Deploy Elmo in minutes and start monitoring how ChatGPT, Claude, and Google AI Overviews talk about your brand.