Google AI Mode
Google's full conversational search experience, a dedicated AI answer surface separate from AI Overviews.
AI Mode is a chat-style version of Google search that handles follow-up questions and longer reasoning. It runs on Gemini, as do AI Overviews and the standalone Gemini app, though each surface behaves a little differently.
Treat the three as related but distinct places your brand can appear. The levers that get you into one tend to help with the others.