Elmo vs Promptwatch
How Elmo's open-source AEO platform compares to Promptwatch for AI visibility tracking.
Elmo
Open-source AEO platform. Self-host for free, forever. Track AI visibility across ChatGPT, Claude, and Google AI Overviews with full transparency.
Promptwatch
Real UI scraping with 630M+ citations tracked
About Promptwatch
Promptwatch scrapes actual AI user interfaces rather than using APIs, which they say provides "real user experience" data. They report tracking over 630 million citations and 5,700+ brands. Featured in WSJ and Axios, they offer tracking including shopping and geographic features.
Popularity grade: B
- UI scraping vs API — claims more accurate data
- 630M+ citations tracked, 5,700+ brands
- Featured in WSJ and Axios
Feature comparison
| Feature | Elmo | Promptwatch |
|---|---|---|
| Core Tracking | ||
| Multi-LLM Tracking | ||
| AI Visibility Score | ||
| Citation Analytics | ||
| Competitor Benchmarking | ||
| Brand Mention Tracking | ||
| Platform | ||
| White-Label / Agency | ||
| Open Source | ||
| Content Generation | ||
| Advanced Analytics | ||
| Prompt Volume Estimates | ||
| Sentiment Analysis | ||
| AI Crawler Analytics | ||
| Geographic Tracking | ||
| Social Media Tracking | ||
| Shopping Tracking | ||
| Multi-Language | ||
| Actionable Insights | ||
| Action Recommendations | ||
| Content Gap Analysis | ||
| AI Site Audits | ||
| AI Keyword Research | ||
| Reporting & Integration | ||
| Email Alerts | ||
| Data Export / API | ||
| BI Connectors | ||
Key differences
Only in Elmo
- White-Label / Agency
- Open Source
Both offer
- Multi-LLM Tracking
- AI Visibility Score
- Citation Analytics
- Competitor Benchmarking
- Brand Mention Tracking
- Data Export / API
Only in Promptwatch
- Prompt Volume Estimates
- Sentiment Analysis
- AI Crawler Analytics
- Geographic Tracking
- Social Media Tracking
- Shopping Tracking
- Email Alerts
Why choose Elmo over Promptwatch?
Open source and transparent
Every line of code is open. You can verify exactly how your visibility data is collected, calculated, and presented. No black boxes.
Self-host for free, forever
Run Elmo on your own infrastructure. The core platform is free and always will be, even when we release a cloud version of Elmo.
No vendor lock-in
Export everything, fork the code, or migrate at any time. You own all of your data and have the right to use it wherever you want.
Built to last
Bootstrapped and sustainable. No investors pushing towards dark patterns. We'll outlast the companies taking too much VC money.
Ready to track your AI visibility?
Deploy Elmo in minutes and start monitoring how ChatGPT, Claude, and Google AI Overviews talk about your brand.