Elmo vs HubSpot AEO
Elmo is an open-source, self-hostable alternative to HubSpot AEO, a traditional SEO tool. Both measure how AI answer engines describe your brand, but Elmo ships every line of code, runs on your own infrastructure, and is free to self-host — so your data stays yours and each metric is independently verifiable.
The short version
HubSpot AEO doesn't list Google AI Mode, Google AI Overviews, or Claude among its engines and has no API or MCP server. Elmo has all of that, and it's free to self-host.
Elmo
Open-source AEO platform. Self-host for free, forever. Track AI visibility across ChatGPT, Claude, and Google AI Overviews with full transparency.
HubSpot AEO
HubSpot's AEO tool: prompt tracking, share of voice, and citations, plus a free grader
About HubSpot AEO
HubSpot AEO tracks how ChatGPT, Gemini, and Perplexity answer the prompts you care about, with share of voice against competitors, the sources each answer cites, and content recommendations. It sits inside HubSpot's marketing platform alongside the free AEO Grader, which audits how well a site is set up for AI search.
Popularity grade: N/A
- Paid AEO tracking from $50/mo, plus a free AEO Grader
- Share of voice and citation tracking for ChatGPT, Gemini, and Perplexity
- Part of HubSpot's marketing platform and CRM
Feature comparison
| Feature | Elmo | HubSpot AEO |
|---|---|---|
| Core Tracking | ||
| Multi-LLM Tracking | Yes | Yes |
| AI Visibility Score | Yes | Yes |
| Citation Analytics | Yes | Yes |
| Competitor Benchmarking | Yes | Yes |
| Brand Mention Tracking | Yes | Yes |
| AI Engines | ||
| ChatGPT | Yes | Yes |
| Google AI Overviews | Yes | No |
| Google AI Mode | Yes | No |
| Gemini | Yes | Yes |
| Perplexity | Yes | Yes |
| Microsoft Copilot | Yes | No |
| Claude | Yes | No |
| Grok | Yes | No |
| DeepSeek | Yes | No |
| Meta AI | Yes | No |
| Any Model | Yes | No |
| Real UI Answers | Yes | No |
| Bring Your Own Keys | Yes | No |
| Platform | ||
| White-Label / Agency | Yes | No |
| Open Source | Yes | No |
| Content Generation | No | No |
| Advanced Analytics | ||
| Prompt Volume Estimates | No | No |
| Sentiment Analysis | Yes | Yes |
| Query Fan-Out | Yes | No |
| AI Crawler Analytics | No | No |
| Geographic Tracking | No | No |
| Social Media Tracking | No | No |
| Shopping Tracking | No | No |
| Multi-Language | No | No |
| Actionable Insights | ||
| Action Recommendations | Yes | Yes |
| Content Gap Analysis | Yes | No |
| AI Site Audits | No | Yes |
| AI Keyword Research | Yes | No |
| Reporting & Integration | ||
| Email Alerts | No | No |
| API Access | Yes | No |
| TypeScript SDK | Yes | No |
| Python SDK | Yes | No |
| MCP Access | Yes | No |
| BI Connectors | No | No |
We last checked HubSpot AEO against its own site in Oct 2026. Spot an error? Suggest a correction or edit the data on GitHub.
Key differences
Only in Elmo
- Google AI Overviews
- Google AI Mode
- Microsoft Copilot
- Claude
- Grok
- DeepSeek
- Meta AI
- Any Model
- Real UI Answers
- Bring Your Own Keys
- White-Label / Agency
- Open Source
- Query Fan-Out
- Content Gap Analysis
- AI Keyword Research
- API Access
- TypeScript SDK
- Python SDK
- MCP Access
Both offer
- Multi-LLM Tracking
- AI Visibility Score
- Citation Analytics
- Competitor Benchmarking
- Brand Mention Tracking
- ChatGPT
- Gemini
- Perplexity
- Sentiment Analysis
- Action Recommendations
Only in HubSpot AEO
- AI Site Audits
Why choose Elmo over HubSpot AEO?
Open source and transparent
Every line of code is open. You can verify exactly how your visibility data is collected, calculated, and presented. No black boxes.
Self-host for free, forever
Run Elmo on your own infrastructure. The core platform is free and always will be, and Elmo Cloud is there if you would rather not run it yourself.
Your data, in your stack
Pull every metric, sentiment included, into your own code with the REST API and TypeScript and Python SDKs, or ask Claude Code and Cursor about it over MCP. Export, fork, or migrate at any time.
Built to last
Bootstrapped and sustainable. No investors pushing towards dark patterns. We'll outlast the companies taking too much VC money.
Frequently Asked Questions
- What is the difference between Elmo and HubSpot AEO?
- Elmo is an open-source, self-hostable AI visibility platform, while HubSpot AEO is a closed-source traditional SEO tool. Both track how AI answer engines describe your brand, but Elmo gives you the full source code and runs on your own infrastructure, so you can verify every metric and keep your data in-house.
- Is Elmo a free, open-source alternative to HubSpot AEO?
- Yes. Elmo is a free, open-source alternative to HubSpot AEO. You can self-host the full platform at no cost, read every line of code, and track your AI visibility across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews without per-seat or per-prompt fees.
- Is HubSpot AEO open source?
- No, HubSpot AEO is a hosted product without public source code. Elmo is fully open source, so you can read how each metric is calculated, self-host it on your own infrastructure, and take your data with you.
- How do Elmo and HubSpot AEO compare on sentiment analysis, API access, and MCP?
- Elmo includes all three: a 0 to 100 sentiment score for every AI answer that mentions you, a REST API with TypeScript and Python SDKs, and an MCP server so assistants like Claude Code and Cursor can query your data. HubSpot AEO offers sentiment analysis, but we have not found it offering API access or an MCP server.
- Can I self-host Elmo instead of HubSpot AEO?
- Yes. Elmo is designed to be self-hosted — deploy it on your own infrastructure in minutes with the CLI. You keep full ownership of your data and prompts, with no per-seat pricing and no third-party dashboard holding your visibility history.
Ready to track your AI visibility?
Deploy Elmo in minutes and start monitoring how ChatGPT, Claude, and Google AI Overviews talk about your brand.