Elmo vs GeoLook
Elmo and GeoLook are both open-source AI visibility tools you can self-host and audit. Elmo's focus is transparent, independently verifiable tracking across ChatGPT, Claude, Perplexity, and Google AI Overviews — with white-label support for agencies and a documented methodology behind every number.
The short version
GeoLook doesn't list Google AI Mode, Claude, or Microsoft Copilot among its engines and has no API or MCP server. Elmo has all of that, and it's free to self-host.
GeoLook appears to be a very early-stage product with limited adoption.
Elmo
Open-source AEO platform. Self-host for free, forever. Track AI visibility across ChatGPT, Claude, and Google AI Overviews with full transparency.
GeoLook
Self-hosted GEO implementation workbench covering monitoring, diagnosis and verification
About GeoLook
GeoLook samples answers across up to 17 engines (10 via API, 7 via a manual/Chrome-extension sampling flow) to measure mention rate, rank and citation share, then runs site audits and generates implementation tickets whose results are re-verified in later sampling rounds. It is aimed at both Chinese and global engines and at agencies delivering GEO work.
Popularity grade: F
- MIT-licensed and self-host only
- Covers Chinese and global engines, some sampled by hand through a Chrome extension
- Generates implementation tickets and re-verifies them in later runs
Feature comparison
| Feature | Elmo | GeoLook |
|---|---|---|
| Core Tracking | ||
| Multi-LLM Tracking | Yes | Yes |
| AI Visibility Score | Yes | Yes |
| Citation Analytics | Yes | Yes |
| Competitor Benchmarking | Yes | Yes |
| Brand Mention Tracking | Yes | Yes |
| AI Engines | ||
| ChatGPT | Yes | Yes |
| Google AI Overviews | Yes | Yes |
| Google AI Mode | Yes | No |
| Gemini | Yes | Yes |
| Perplexity | Yes | Yes |
| Microsoft Copilot | Yes | No |
| Claude | Yes | No |
| Grok | Yes | No |
| DeepSeek | Yes | Yes |
| Meta AI | Yes | No |
| Any Model | Yes | No |
| Real UI Answers | Yes | No |
| Bring Your Own Keys | Yes | Yes |
| Platform | ||
| White-Label / Agency | Yes | Yes |
| Open Source | Yes | Yes |
| Content Generation | No | Yes |
| Advanced Analytics | ||
| Prompt Volume Estimates | No | No |
| Sentiment Analysis | Yes | No |
| Query Fan-Out | Yes | No |
| AI Crawler Analytics | No | No |
| Geographic Tracking | No | No |
| Social Media Tracking | No | No |
| Shopping Tracking | No | No |
| Multi-Language | No | Yes |
| Actionable Insights | ||
| Action Recommendations | Yes | Yes |
| Content Gap Analysis | Yes | Yes |
| AI Site Audits | No | Yes |
| AI Keyword Research | Yes | Yes |
| Reporting & Integration | ||
| Email Alerts | No | No |
| API Access | Yes | No |
| TypeScript SDK | Yes | No |
| Python SDK | Yes | No |
| MCP Access | Yes | No |
| BI Connectors | No | No |
Key differences
Only in Elmo
- Google AI Mode
- Microsoft Copilot
- Claude
- Grok
- Meta AI
- Any Model
- Real UI Answers
- Sentiment Analysis
- Query Fan-Out
- API Access
- TypeScript SDK
- Python SDK
- MCP Access
Both offer
- Multi-LLM Tracking
- AI Visibility Score
- Citation Analytics
- Competitor Benchmarking
- Brand Mention Tracking
- ChatGPT
- Google AI Overviews
- Gemini
- Perplexity
- DeepSeek
- Bring Your Own Keys
- White-Label / Agency
- Open Source
- Action Recommendations
- Content Gap Analysis
- AI Keyword Research
Only in GeoLook
- Content Generation
- Multi-Language
- AI Site Audits
Why choose Elmo over GeoLook?
Open source and transparent
Every line of code is open. You can verify exactly how your visibility data is collected, calculated, and presented. No black boxes.
Self-host for free, forever
Run Elmo on your own infrastructure. The core platform is free and always will be, and Elmo Cloud is there if you would rather not run it yourself.
Your data, in your stack
Pull every metric, sentiment included, into your own code with the REST API and TypeScript and Python SDKs, or ask Claude Code and Cursor about it over MCP. Export, fork, or migrate at any time.
Built to last
Bootstrapped and sustainable. No investors pushing towards dark patterns. We'll outlast the companies taking too much VC money.
Frequently Asked Questions
- What is the difference between Elmo and GeoLook?
- Both Elmo and GeoLook are open source, so you can self-host either one and inspect the code. Elmo focuses specifically on transparent, independently verifiable AI visibility tracking across every major answer engine, with white-label support for agencies and a fully documented methodology behind each number.
- Is Elmo a free, open-source alternative to GeoLook?
- Yes. Elmo is a free, open-source alternative to GeoLook. You can self-host the full platform at no cost, read every line of code, and track your AI visibility across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews without per-seat or per-prompt fees.
- Is GeoLook open source?
- Yes, GeoLook is open source. Elmo is open source as well and is built specifically for self-hosted, independently verifiable AI visibility tracking, so you can audit exactly how each metric is calculated.
- How do Elmo and GeoLook compare on sentiment analysis, API access, and MCP?
- Elmo includes all three: a 0 to 100 sentiment score for every AI answer that mentions you, a REST API with TypeScript and Python SDKs, and an MCP server so assistants like Claude Code and Cursor can query your data. We have not found GeoLook offering sentiment analysis, API access, or an MCP server.
- Can I self-host Elmo instead of GeoLook?
- Yes. Elmo is designed to be self-hosted — deploy it on your own infrastructure in minutes with the CLI. You keep full ownership of your data and prompts, with no per-seat pricing and no third-party dashboard holding your visibility history.
Ready to track your AI visibility?
Deploy Elmo in minutes and start monitoring how ChatGPT, Claude, and Google AI Overviews talk about your brand.