Elmo vs AirOps
Elmo is an open-source, self-hostable alternative to AirOps, a content generation tool. Both measure how AI answer engines describe your brand, but Elmo ships every line of code, runs on your own infrastructure, and is free to self-host — so your data stays yours and each metric is independently verifiable.
The short version
AirOps is a content-operations platform first, and visibility tracking is one piece of it. Elmo is built only for AI visibility, and it's free to self-host.
Elmo
Open-source AEO platform. Self-host for free, forever. Track AI visibility across ChatGPT, Claude, and Google AI Overviews with full transparency.
AirOps
Content Engineering platform with AI workflows and Page360
About AirOps
AirOps is a Content Engineering platform that helps enterprises create AI-optimized content at scale. Their Page360 feature analyzes content performance in AI search, while their workflow automation handles content refresh, creation, and optimization. Focused on enterprise content operations with brand kits and team collaboration.
Popularity grade: A
- Page360 content performance analysis
- Enterprise content engineering workflows
- Brand kits and collaboration tools
Feature comparison
| Feature | Elmo | AirOps |
|---|---|---|
| Core Tracking | ||
| Multi-LLM Tracking | Yes | Yes |
| AI Visibility Score | Yes | Yes |
| Citation Analytics | Yes | Yes |
| Competitor Benchmarking | Yes | Yes |
| Brand Mention Tracking | Yes | Yes |
| AI Engines | ||
| ChatGPT | Yes | Yes |
| Google AI Overviews | Yes | No |
| Google AI Mode | Yes | No |
| Gemini | Yes | Yes |
| Perplexity | Yes | Yes |
| Microsoft Copilot | Yes | Yes |
| Claude | Yes | Yes |
| Grok | Yes | Yes |
| DeepSeek | Yes | No |
| Meta AI | Yes | No |
| Any Model | Yes | No |
| Real UI Answers | Yes | No |
| Bring Your Own Keys | Yes | Yes |
| Platform | ||
| White-Label / Agency | Yes | No |
| Open Source | Yes | No |
| Content Generation | No | Yes |
| Advanced Analytics | ||
| Prompt Volume Estimates | No | Yes |
| Sentiment Analysis | Yes | Yes |
| Query Fan-Out | Yes | Yes |
| AI Crawler Analytics | No | Yes |
| Geographic Tracking | No | No |
| Social Media Tracking | No | No |
| Shopping Tracking | No | No |
| Multi-Language | No | No |
| Actionable Insights | ||
| Action Recommendations | Yes | No |
| Content Gap Analysis | Yes | Yes |
| AI Site Audits | No | No |
| AI Keyword Research | Yes | No |
| Reporting & Integration | ||
| Email Alerts | No | No |
| API Access | Yes | Yes |
| TypeScript SDK | Yes | No |
| Python SDK | Yes | No |
| MCP Access | Yes | Yes |
| BI Connectors | No | No |
We last checked AirOps against its own site in Oct 2026. Spot an error? Suggest a correction or edit the data on GitHub.
Key differences
Only in Elmo
- Google AI Overviews
- Google AI Mode
- DeepSeek
- Meta AI
- Any Model
- Real UI Answers
- White-Label / Agency
- Open Source
- Action Recommendations
- AI Keyword Research
- TypeScript SDK
- Python SDK
Both offer
- Multi-LLM Tracking
- AI Visibility Score
- Citation Analytics
- Competitor Benchmarking
- Brand Mention Tracking
- ChatGPT
- Gemini
- Perplexity
- Microsoft Copilot
- Claude
- Grok
- Bring Your Own Keys
- Sentiment Analysis
- Query Fan-Out
- Content Gap Analysis
- API Access
- MCP Access
Only in AirOps
- Content Generation
- Prompt Volume Estimates
- AI Crawler Analytics
Why choose Elmo over AirOps?
Open source and transparent
Every line of code is open. You can verify exactly how your visibility data is collected, calculated, and presented. No black boxes.
Self-host for free, forever
Run Elmo on your own infrastructure. The core platform is free and always will be, and Elmo Cloud is there if you would rather not run it yourself.
Your data, in your stack
Pull every metric, sentiment included, into your own code with the REST API and TypeScript and Python SDKs, or ask Claude Code and Cursor about it over MCP. Export, fork, or migrate at any time.
Built to last
Bootstrapped and sustainable. No investors pushing towards dark patterns. We'll outlast the companies taking too much VC money.
Frequently Asked Questions
- What is the difference between Elmo and AirOps?
- Elmo is an open-source, self-hostable AI visibility platform, while AirOps is a closed-source content generation tool. Both track how AI answer engines describe your brand, but Elmo gives you the full source code and runs on your own infrastructure, so you can verify every metric and keep your data in-house.
- Is Elmo a free, open-source alternative to AirOps?
- Yes. Elmo is a free, open-source alternative to AirOps. You can self-host the full platform at no cost, read every line of code, and track your AI visibility across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews without per-seat or per-prompt fees.
- Is AirOps open source?
- No, AirOps is a hosted product without public source code. Elmo is fully open source, so you can read how each metric is calculated, self-host it on your own infrastructure, and take your data with you.
- How do Elmo and AirOps compare on sentiment analysis, API access, and MCP?
- Elmo includes all three: a 0 to 100 sentiment score for every AI answer that mentions you, a REST API with TypeScript and Python SDKs, and an MCP server so assistants like Claude Code and Cursor can query your data. AirOps offers all three as well.
- Can I self-host Elmo instead of AirOps?
- Yes. Elmo is designed to be self-hosted — deploy it on your own infrastructure in minutes with the CLI. You keep full ownership of your data and prompts, with no per-seat pricing and no third-party dashboard holding your visibility history.
Ready to track your AI visibility?
Deploy Elmo in minutes and start monitoring how ChatGPT, Claude, and Google AI Overviews talk about your brand.