Elmo vs AIRIX
Elmo is an open-source, self-hostable alternative to AIRIX, an AI visibility tracking tool. Both measure how AI answer engines describe your brand, but Elmo ships every line of code, runs on your own infrastructure, and is free to self-host — so your data stays yours and each metric is independently verifiable.
The short version
AIRIX doesn't list Google AI Mode, Google AI Overviews, or Microsoft Copilot among its engines and has no API or sentiment analysis. Elmo has all of that, and it's free to self-host.
AIRIX appears to be a very early-stage product with limited adoption.
Elmo
Open-source AEO platform. Self-host for free, forever. Track AI visibility across ChatGPT, Claude, and Google AI Overviews with full transparency.
AIRIX
Weekly 16-engine visibility scans with Monday briefs
About AIRIX
AIRIX runs weekly automated scans across 16 AI engines — including ChatGPT, Claude, Gemini, Perplexity, DeepSeek, Grok, and several open-weight models — and reports a 0-100 visibility score with a per-platform breakdown of where a business appears and which competitor is named instead. Monday briefs summarize week-over-week movement, scans are run against a chosen location, and Growth subscribers get generated llms.txt files. A visibility checker and a ChatGPT ads tracker are free without signup.
Popularity grade: F
- 16 AI engines scanned weekly, including open-weight models
- Free visibility checker and ChatGPT ads tracker, no signup
- MCP integrations for ChatGPT, Claude Desktop, Claude Code, and Cursor
Feature comparison
| Feature | Elmo | AIRIX |
|---|---|---|
| Core Tracking | ||
| Multi-LLM Tracking | Yes | Yes |
| AI Visibility Score | Yes | Yes |
| Citation Analytics | Yes | Yes |
| Competitor Benchmarking | Yes | Yes |
| Brand Mention Tracking | Yes | Yes |
| AI Engines | ||
| ChatGPT | Yes | Yes |
| Google AI Overviews | Yes | No |
| Google AI Mode | Yes | No |
| Gemini | Yes | Yes |
| Perplexity | Yes | Yes |
| Microsoft Copilot | Yes | No |
| Claude | Yes | Yes |
| Grok | Yes | Yes |
| DeepSeek | Yes | Yes |
| Meta AI | Yes | No |
| Any Model | Yes | No |
| Real UI Answers | Yes | No |
| Bring Your Own Keys | Yes | No |
| Platform | ||
| White-Label / Agency | Yes | No |
| Open Source | Yes | No |
| Content Generation | No | Yes |
| Advanced Analytics | ||
| Prompt Volume Estimates | No | No |
| Sentiment Analysis | Yes | No |
| Query Fan-Out | Yes | No |
| AI Crawler Analytics | No | No |
| Geographic Tracking | No | Yes |
| Social Media Tracking | No | No |
| Shopping Tracking | No | No |
| Multi-Language | No | No |
| Actionable Insights | ||
| Action Recommendations | Yes | Yes |
| Content Gap Analysis | Yes | No |
| AI Site Audits | No | Yes |
| AI Keyword Research | Yes | No |
| Reporting & Integration | ||
| Email Alerts | No | Yes |
| API Access | Yes | No |
| TypeScript SDK | Yes | No |
| Python SDK | Yes | No |
| MCP Access | Yes | Yes |
| BI Connectors | No | No |
Key differences
Only in Elmo
- Google AI Overviews
- Google AI Mode
- Microsoft Copilot
- Meta AI
- Any Model
- Real UI Answers
- Bring Your Own Keys
- White-Label / Agency
- Open Source
- Sentiment Analysis
- Query Fan-Out
- Content Gap Analysis
- AI Keyword Research
- API Access
- TypeScript SDK
- Python SDK
Both offer
- Multi-LLM Tracking
- AI Visibility Score
- Citation Analytics
- Competitor Benchmarking
- Brand Mention Tracking
- ChatGPT
- Gemini
- Perplexity
- Claude
- Grok
- DeepSeek
- Action Recommendations
- MCP Access
Only in AIRIX
- Content Generation
- Geographic Tracking
- AI Site Audits
- Email Alerts
Why choose Elmo over AIRIX?
Open source and transparent
Every line of code is open. You can verify exactly how your visibility data is collected, calculated, and presented. No black boxes.
Self-host for free, forever
Run Elmo on your own infrastructure. The core platform is free and always will be, and Elmo Cloud is there if you would rather not run it yourself.
Your data, in your stack
Pull every metric, sentiment included, into your own code with the REST API and TypeScript and Python SDKs, or ask Claude Code and Cursor about it over MCP. Export, fork, or migrate at any time.
Built to last
Bootstrapped and sustainable. No investors pushing towards dark patterns. We'll outlast the companies taking too much VC money.
Frequently Asked Questions
- What is the difference between Elmo and AIRIX?
- Elmo is an open-source, self-hostable AI visibility platform, while AIRIX is a closed-source AI visibility tracking tool. Both track how AI answer engines describe your brand, but Elmo gives you the full source code and runs on your own infrastructure, so you can verify every metric and keep your data in-house.
- Is Elmo a free, open-source alternative to AIRIX?
- Yes. Elmo is a free, open-source alternative to AIRIX. You can self-host the full platform at no cost, read every line of code, and track your AI visibility across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews without per-seat or per-prompt fees.
- Is AIRIX open source?
- No, AIRIX is a closed-source, hosted product, so you cannot inspect how its metrics are calculated. Elmo is fully open source — you can audit the code, self-host it on your own infrastructure, and avoid vendor lock-in.
- How do Elmo and AIRIX compare on sentiment analysis, API access, and MCP?
- Elmo includes all three: a 0 to 100 sentiment score for every AI answer that mentions you, a REST API with TypeScript and Python SDKs, and an MCP server so assistants like Claude Code and Cursor can query your data. AIRIX offers an MCP server, but we have not found it offering sentiment analysis or API access.
- Can I self-host Elmo instead of AIRIX?
- Yes. Elmo is designed to be self-hosted — deploy it on your own infrastructure in minutes with the CLI. You keep full ownership of your data and prompts, with no per-seat pricing and no third-party dashboard holding your visibility history.
Ready to track your AI visibility?
Deploy Elmo in minutes and start monitoring how ChatGPT, Claude, and Google AI Overviews talk about your brand.