OpenAI
How to appear in ChatGPT
ChatGPT answers from two places: what it learned during training, and what it fetches from the web when it browses. The base model reflects how your brand was described across the internet up to its training cutoff. ChatGPT Search, the browsing path, pulls in current pages and cites them.
That split is the key to working with it. A brand can be missing from the base model yet show up once ChatGPT searches, and the fixes for each are different. Earning durable mentions on trusted sources shapes the trained view, while clear, current, well-structured pages help you get retrieved and cited live.
How to improve your odds
- 1
Be a clear source on your topic
Publish content that answers the questions in your category directly and in plain language, so a model can lift a clean, correct statement about you.
- 2
Earn mentions on sources ChatGPT trusts
Coverage, reviews, and references on reputable third-party sites shape how the trained model describes your brand. Independent corroboration matters more than your own claims.
- 3
Structure pages for extraction
Use descriptive headings, short direct answers near the top, and schema markup so the key facts are easy to parse and quote.
- 4
Keep important pages current
Browsing favors fresh, accurate pages. Stale prices, dates, or feature lists invite wrong answers, so keep your core pages up to date.
- 5
Track both modes over time
Check how ChatGPT describes you with and without browsing, on a consistent set of prompts, because answers vary between runs.
Tracking your visibility in ChatGPT
Elmo runs your prompts through ChatGPT on a schedule and records whether it mentions your brand, cites your site, and how it frames you. Tracking the same prompts repeatedly turns noisy one-off answers into a trend you can act on.