# Visibility Tracking (/docs/user-guide/visibility)



## Visibility Page [#visibility-page]

The **Visibility** page shows per-prompt visibility scores and trends. This is where you get detailed insight into which prompts are driving AI mentions of your brand.

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## Understanding Visibility Scores [#understanding-visibility-scores]

For each prompt, Elmo shows:

* **Visibility score** — How prominently your brand appears in the AI response (0–100%)
* **Trend** — How the score has changed over recent evaluations
* **Last checked** — When the prompt was last sent to AI models

A high visibility score means AI models consistently mention your brand when answering that type of question. A low score suggests an opportunity to improve your content or SEO for that topic.

## Filtering and Sorting [#filtering-and-sorting]

You can filter prompts by tags and sort by score, trend direction, or recency. This helps you focus on:

* **Declining prompts** — Where you're losing visibility and may need to take action
* **Top performers** — Where your brand is already well-represented
* **New prompts** — Recently added prompts that haven't collected much data yet

## Per-Prompt Detail [#per-prompt-detail]

Click on any prompt to see its full evaluation history, including:

* The exact responses from each AI model
* How the response changed over time
* Which competitors were mentioned in the same response

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