# Sentiment (/docs/user-guide/sentiment)

## Sentiment Page [#sentiment-page]

The **Sentiment** page shows the sentiment of the AI answers that mention your brand. Each answer that names you is read for its sentiment toward you: positive, neutral, mixed or negative. Answers that don't mention you aren't counted.

{/* TODO: Screenshot of the sentiment page */}

| Section | What it shows |
|---------|---------------|
| **Sentiment** | How the answers that mention you split by sentiment, with the positive share in the middle. Like visibility, it counts each prompt's latest answers, so it matches the overview's Sentiment card |
| **Sentiment Trends** | Your positive share over time beside your top competitors', ending on today's figure |
| **Sentiment by Model** | The positive share for you and each tracked competitor, per AI engine |
| **What AI Says About You** | The passages behind the clearest criticism and praise, one per prompt, linked to the prompt they came from |
| **Sentiment by Prompt** | Each prompt's sentiment over the whole period, least positive first, with a link to its negative answers |

## Filtering Responses by Sentiment [#filtering-responses-by-sentiment]

On the **Responses** page and a prompt's **LLM Responses** tab, a bar above the answers shows how they split by sentiment. Click a sentiment, in the bar or below it, to show only those answers; click it again to clear the filter. You can also show only the answers that don't mention you.

The sort control beside it orders answers newest first, most negative first or most positive first. Within a sentiment, the answers whose sentiment is clearest come first.

## Reading a Response [#reading-a-response]

Each company an answer mentions gets a badge with its position among your tracked companies and the answer's sentiment toward it. Click a badge to highlight the passage that sentiment was read from; click it again to clear it.