--- title: Elmo vs XFunnel | AI Visibility Tool Comparison ยท Elmo description: Compare Elmo and XFunnel for AI visibility tracking. Feature-by-feature breakdown, pricing, and key differences. canonical: https://www.elmohq.com/ai-visibility-tools/elmo-vs-xfunnel updated: "2026-10-20" --- [AI Visibility Tool Directory](https://www.elmohq.com/ai-visibility-tools) # Elmo vs XFunnel Elmo is an open-source, self-hostable alternative to XFunnel, an AI visibility tracking tool. Both measure how AI answer engines describe your brand, but Elmo ships every line of code, runs on your own infrastructure, and is free to self-host โ€” so your data stays yours and each metric is independently verifiable. The short version XFunnel is gone as a standalone product. Acquired by HubSpot, which now sells its own AEO product; XFunnel's site only takes sign-ups for updates. Elmo is MIT-licensed, so you keep the code and your data no matter what. XFunnel has been acquired (Oct 30, 2025) Acquired by HubSpot, which now sells its own AEO product; XFunnel's site only takes sign-ups for updates. [See the AEO Graveyard](https://www.elmohq.com/ai-visibility-tools/graveyard) for what to do next. ## Elmo Open SourceSelf-HostedWhite-Label Open-source AEO platform. Self-host for free, forever. Track AI visibility across ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity, Copilot, Claude, and more with full transparency. ## XFunnel AI Visibility Tracking Answer-engine visibility with a dedicated analyst and an experimentation platform ## XFunnel at a glance ![Screenshot of XFunnel homepage](https://nynjceth7hnajxhe.public.blob.vercel-storage.com/screenshots/xfunnel.jpg) [Visit xfunnel.ai](https://www.xfunnel.ai/) ## About XFunnel XFunnel treats answer engines as a sales channel, pairing measurement with tailored playbooks, content briefs writers can execute immediately, an affiliate activation kit, and an experimentation platform for iterating on what moves visibility. Every account gets a dedicated analyst rather than a self-serve dashboard. Its customer roster is one of the strongest in the category โ€” monday.com, LastPass, MyFitnessPal, Lemonade, Getty Images, Cox Enterprises, Betterment, Check Point, Fireblocks, Docebo, Cato Networks, HiBob, and MyHeritage. In August 2026 it announced an agreement to be acquired by HubSpot. Popularity grade: B - Announced an agreement to be acquired by HubSpot - Enterprise roster including monday.com, LastPass, Getty Images, Betterment, and Check Point - Dedicated analyst per account plus a built-in experimentation platform ## Feature comparison | Feature | Elmo | XFunnel | | ----------------------- | ---- | ------- | | Core Tracking | | | | Multi-LLM Tracking | Yes | Yes | | AI Visibility Score | Yes | Yes | | Citation Analytics | Yes | Yes | | Competitor Benchmarking | Yes | Yes | | Brand Mention Tracking | Yes | Yes | | AI Engines | | | | ChatGPT | Yes | Yes | | Google AI Overviews | Yes | Yes | | Google AI Mode | Yes | Yes | | Gemini | Yes | Yes | | Perplexity | Yes | Yes | | Microsoft Copilot | Yes | Yes | | Claude | Yes | Yes | | Grok | Yes | No | | DeepSeek | Yes | No | | Meta AI | Yes | No | | Any Model | Yes | No | | Real UI Answers | Yes | No | | Bring Your Own Keys | Yes | No | | Platform | | | | White-Label | Yes | No | | Open Source | Yes | No | | Content Generation | No | Yes | | Advanced Analytics | | | | Prompt Volume Estimates | No | No | | Sentiment Analysis | Yes | Yes | | Query Fan-Out | Yes | No | | AI Crawler Analytics | No | No | | Geographic Tracking | No | No | | Social Media Tracking | No | No | | Shopping Tracking | No | No | | Multi-Language | No | No | | Actionable Insights | | | | Action Recommendations | Yes | Yes | | Content Gap Analysis | Yes | Yes | | AI Site Audits | Yes | No | | AI Keyword Research | Yes | Yes | | Reporting & Integration | | | | Email Alerts | No | No | | API Access | Yes | No | | TypeScript SDK | Yes | No | | Python SDK | Yes | No | | MCP Access | Yes | No | | BI Connectors | No | No | We last checked XFunnel against its own site in Oct 2026. Spot an error? [Suggest a correction](https://github.com/elmohq/elmo/issues/new?title=Correction+for+XFunnel\&body=What%27s+wrong%2C+and+where+can+we+see+the+correct+information+%28a+pricing+page%2C+docs%2C+or+changelog%29%3F%0A%0A) or [edit the data on GitHub](https://github.com/elmohq/elmo/blob/main/apps/www/src/lib/competitors/data.ts). ## Key differences ### Only in Elmo - Grok - DeepSeek - Meta AI - Any Model - Real UI Answers - Bring Your Own Keys - White-Label - Open Source - Query Fan-Out - AI Site Audits - API Access - TypeScript SDK - Python SDK - MCP Access ### Both offer - Multi-LLM Tracking - AI Visibility Score - Citation Analytics - Competitor Benchmarking - Brand Mention Tracking - ChatGPT - Google AI Overviews - Google AI Mode - Gemini - Perplexity - Microsoft Copilot - Claude - Sentiment Analysis - Action Recommendations - Content Gap Analysis - AI Keyword Research ### Only in XFunnel - Content Generation ## Why choose Elmo over XFunnel? ### Open source and transparent Every line of code is open. You can verify exactly how your visibility data is collected, calculated, and presented. No black boxes. ### Self-host for free, forever Run Elmo on your own infrastructure. The core platform is free and always will be, and Elmo Cloud is there if you would rather not run it yourself. ### Your data, in your stack Pull every metric, sentiment included, into your own code with the REST API and TypeScript and Python SDKs, or ask Claude Code and Cursor about it over MCP. Export, fork, or migrate at any time. ### Built to last Bootstrapped and sustainable. No investors pushing towards dark patterns. We'll outlast the companies taking too much VC money. ## Frequently Asked Questions - What is the difference between Elmo and XFunnel? Elmo is an open-source, self-hostable AI visibility platform, while XFunnel is a closed-source AI visibility tracking tool. Both track how AI answer engines describe your brand, but Elmo gives you the full source code and runs on your own infrastructure, so you can verify every metric and keep your data in-house. - Is Elmo a free, open-source alternative to XFunnel? Yes. Elmo is a free, open-source alternative to XFunnel. You can self-host the full platform at no cost, read every line of code, and track your AI visibility across ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity, Copilot, Claude, and more without per-seat or per-prompt fees. - Is XFunnel open source? No, XFunnel is a hosted product without public source code. Elmo is fully open source, so you can read how each metric is calculated, self-host it on your own infrastructure, and take your data with you. - How do Elmo and XFunnel compare on sentiment analysis, API access, and MCP? Elmo includes all three: a 0 to 100 sentiment score for every AI answer that mentions you, a REST API with TypeScript and Python SDKs, and an MCP server so assistants like Claude Code and Cursor can query your data. XFunnel offers sentiment analysis, but we have not found it offering API access or an MCP server. - Can I self-host Elmo instead of XFunnel? Yes. Elmo is designed to be self-hosted โ€” deploy it on your own infrastructure in minutes with the CLI. You keep full ownership of your data and prompts, with no per-seat pricing and no third-party dashboard holding your visibility history. ## Ready to track your AI visibility? Deploy Elmo in minutes and start monitoring how ChatGPT, Google AI Overviews, Gemini, Perplexity, Claude, and more talk about your brand. [Deploy Elmo](https://www.elmohq.com/docs/getting-started)[View on GitHub](https://github.com/elmohq/elmo)