--- title: Elmo vs Share of Model | AI Visibility Tool Comparison ยท Elmo description: Compare Elmo and Share of Model for AI visibility tracking. Feature-by-feature breakdown, pricing, and key differences. canonical: https://www.elmohq.com/ai-visibility-tools/elmo-vs-share-of-model updated: "2026-10-20" --- [AI Visibility Tool Directory](https://www.elmohq.com/ai-visibility-tools) # Elmo vs Share of Model Elmo is an open-source, self-hostable alternative to Share of Model, an AI visibility tracking tool. Both measure how AI answer engines describe your brand, but Elmo ships every line of code, runs on your own infrastructure, and is free to self-host โ€” so your data stays yours and each metric is independently verifiable. The short version Share of Model doesn't list Microsoft Copilot or Grok among its engines and has no API or MCP server. Elmo has all of that, and it's free to self-host. ## Elmo Open SourceSelf-HostedWhite-Label Open-source AEO platform. Self-host for free, forever. Track AI visibility across ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity, Copilot, Claude, and more with full transparency. ## Share of Model AI Visibility Tracking Brand-marketing framing โ€” perception, visibility, creative testing, activation ## Share of Model at a glance ![Screenshot of Share of Model homepage](https://nynjceth7hnajxhe.public.blob.vercel-storage.com/screenshots/share-of-model.jpg) [Visit shareofmodel.ai](https://shareofmodel.ai/) ## About Share of Model Share of Model is built for brand marketers rather than SEO teams, with four modules: how AI perceives a brand, AI search visibility, asset evaluation for testing and optimizing creative against AI, and activation that turns the insight into campaigns. It runs a partner program with other platforms powered by its data, plus a community with events and named experts. Popularity grade: C - Evaluates creative assets against AI, not just pages and prompts - Powers partner platforms under its own brand - Framed for brand and campaign teams rather than SEO ## Feature comparison | Feature | Elmo | Share of Model | | ----------------------- | ---- | -------------- | | Core Tracking | | | | Multi-LLM Tracking | Yes | Yes | | AI Visibility Score | Yes | Yes | | Citation Analytics | Yes | Yes | | Competitor Benchmarking | Yes | Yes | | Brand Mention Tracking | Yes | Yes | | AI Engines | | | | ChatGPT | Yes | Yes | | Google AI Overviews | Yes | Yes | | Google AI Mode | Yes | Yes | | Gemini | Yes | Yes | | Perplexity | Yes | Yes | | Microsoft Copilot | Yes | No | | Claude | Yes | Yes | | Grok | Yes | No | | DeepSeek | Yes | Yes | | Meta AI | Yes | No | | Any Model | Yes | No | | Real UI Answers | Yes | No | | Bring Your Own Keys | Yes | No | | Platform | | | | White-Label | Yes | No | | Open Source | Yes | No | | Content Generation | No | Yes | | Advanced Analytics | | | | Prompt Volume Estimates | No | No | | Sentiment Analysis | Yes | Yes | | Query Fan-Out | Yes | No | | AI Crawler Analytics | No | No | | Geographic Tracking | No | No | | Social Media Tracking | No | No | | Shopping Tracking | No | No | | Multi-Language | No | No | | Actionable Insights | | | | Action Recommendations | Yes | Yes | | Content Gap Analysis | Yes | Yes | | AI Site Audits | Yes | No | | AI Keyword Research | Yes | No | | Reporting & Integration | | | | Email Alerts | No | No | | API Access | Yes | No | | TypeScript SDK | Yes | No | | Python SDK | Yes | No | | MCP Access | Yes | No | | BI Connectors | No | No | We last checked Share of Model against its own site in Oct 2026. Spot an error? [Suggest a correction](https://github.com/elmohq/elmo/issues/new?title=Correction+for+Share+of+Model\&body=What%27s+wrong%2C+and+where+can+we+see+the+correct+information+%28a+pricing+page%2C+docs%2C+or+changelog%29%3F%0A%0A) or [edit the data on GitHub](https://github.com/elmohq/elmo/blob/main/apps/www/src/lib/competitors/data.ts). ## Key differences ### Only in Elmo - Microsoft Copilot - Grok - Meta AI - Any Model - Real UI Answers - Bring Your Own Keys - White-Label - Open Source - Query Fan-Out - AI Site Audits - AI Keyword Research - API Access - TypeScript SDK - Python SDK - MCP Access ### Both offer - Multi-LLM Tracking - AI Visibility Score - Citation Analytics - Competitor Benchmarking - Brand Mention Tracking - ChatGPT - Google AI Overviews - Google AI Mode - Gemini - Perplexity - Claude - DeepSeek - Sentiment Analysis - Action Recommendations - Content Gap Analysis ### Only in Share of Model - Content Generation ## Why choose Elmo over Share of Model? ### Open source and transparent Every line of code is open. You can verify exactly how your visibility data is collected, calculated, and presented. No black boxes. ### Self-host for free, forever Run Elmo on your own infrastructure. The core platform is free and always will be, and Elmo Cloud is there if you would rather not run it yourself. ### Your data, in your stack Pull every metric, sentiment included, into your own code with the REST API and TypeScript and Python SDKs, or ask Claude Code and Cursor about it over MCP. Export, fork, or migrate at any time. ### Built to last Bootstrapped and sustainable. No investors pushing towards dark patterns. We'll outlast the companies taking too much VC money. ## Frequently Asked Questions - What is the difference between Elmo and Share of Model? Elmo is an open-source, self-hostable AI visibility platform, while Share of Model is a closed-source AI visibility tracking tool. Both track how AI answer engines describe your brand, but Elmo gives you the full source code and runs on your own infrastructure, so you can verify every metric and keep your data in-house. - Is Elmo a free, open-source alternative to Share of Model? Yes. Elmo is a free, open-source alternative to Share of Model. You can self-host the full platform at no cost, read every line of code, and track your AI visibility across ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity, Copilot, Claude, and more without per-seat or per-prompt fees. - Is Share of Model open source? No, Share of Model is a hosted product without public source code. Elmo is fully open source, so you can read how each metric is calculated, self-host it on your own infrastructure, and take your data with you. - How do Elmo and Share of Model compare on sentiment analysis, API access, and MCP? Elmo includes all three: a 0 to 100 sentiment score for every AI answer that mentions you, a REST API with TypeScript and Python SDKs, and an MCP server so assistants like Claude Code and Cursor can query your data. Share of Model offers sentiment analysis, but we have not found it offering API access or an MCP server. - Can I self-host Elmo instead of Share of Model? Yes. Elmo is designed to be self-hosted โ€” deploy it on your own infrastructure in minutes with the CLI. You keep full ownership of your data and prompts, with no per-seat pricing and no third-party dashboard holding your visibility history. ## Ready to track your AI visibility? Deploy Elmo in minutes and start monitoring how ChatGPT, Google AI Overviews, Gemini, Perplexity, Claude, and more talk about your brand. [Deploy Elmo](https://www.elmohq.com/docs/getting-started)[View on GitHub](https://github.com/elmohq/elmo)