---
title: Elmo vs Analyze | AI Visibility Tool Comparison · Elmo
description: Compare Elmo and Analyze for AI visibility tracking. Feature-by-feature breakdown, pricing, and key differences.
canonical: https://www.elmohq.com/ai-visibility-tools/elmo-vs-analyze
updated: "2026-10-20"
---

[AI Visibility Tool Directory](https://www.elmohq.com/ai-visibility-tools)

# Elmo vs Analyze

Elmo is an open-source, self-hostable alternative to Analyze, an AI visibility tracking tool. Both measure how AI answer engines describe your brand, but Elmo ships every line of code, runs on your own infrastructure, and is free to self-host — so your data stays yours and each metric is independently verifiable.

The short version

Analyze doesn't list Google AI Overviews among its engines and has no API. Elmo has all of that, and it's free to self-host.

## Elmo

Open SourceSelf-HostedWhite-Label

Open-source AEO platform. Self-host for free, forever. Track AI visibility across ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity, Copilot, Claude, and more with full transparency.

## Analyze

AI Visibility TrackingFrom $99/mo

AI search console covering discovery, monitoring, content, and reputation risk

## Analyze at a glance

![Screenshot of Analyze homepage](https://nynjceth7hnajxhe.public.blob.vercel-storage.com/screenshots/analyze.jpg)

[Visit tryanalyze.ai](https://www.tryanalyze.ai/)

## About Analyze

Analyze organizes AI search work into four views: where a brand appears across answer engines and which sources models rely on, rankings and visibility share by topic or competitor, content fixes for pages invisible to both AI and search, and a governance view that monitors risk terms and reputational drift. Reporting covers brand ranking per engine and the top cited domains behind each answer.

Popularity grade: C

- Governance view monitors risk terms and negative narrative drift
- Positions against the category's own hype — argues the panic is profitable for vendors
- Per-engine breakdown of where the brand is cited and where it is absent

## Feature comparison

| Feature                 | Elmo | Analyze |
| ----------------------- | ---- | ------- |
| Core Tracking           |      |         |
| Multi-LLM Tracking      | Yes  | Yes     |
| AI Visibility Score     | Yes  | Yes     |
| Citation Analytics      | Yes  | Yes     |
| Competitor Benchmarking | Yes  | Yes     |
| Brand Mention Tracking  | Yes  | Yes     |
| AI Engines              |      |         |
| ChatGPT                 | Yes  | Yes     |
| Google AI Overviews     | Yes  | No      |
| Google AI Mode          | Yes  | Yes     |
| Gemini                  | Yes  | Yes     |
| Perplexity              | Yes  | Yes     |
| Microsoft Copilot       | Yes  | Yes     |
| Claude                  | Yes  | Yes     |
| Grok                    | Yes  | Yes     |
| DeepSeek                | Yes  | Yes     |
| Meta AI                 | Yes  | No      |
| Any Model               | Yes  | No      |
| Real UI Answers         | Yes  | No      |
| Bring Your Own Keys     | Yes  | No      |
| Platform                |      |         |
| White-Label             | Yes  | No      |
| Open Source             | Yes  | No      |
| Content Generation      | No   | Yes     |
| Advanced Analytics      |      |         |
| Prompt Volume Estimates | No   | No      |
| Sentiment Analysis      | Yes  | Yes     |
| Query Fan-Out           | Yes  | No      |
| AI Crawler Analytics    | No   | No      |
| Geographic Tracking     | No   | No      |
| Social Media Tracking   | No   | No      |
| Shopping Tracking       | No   | No      |
| Multi-Language          | No   | No      |
| Actionable Insights     |      |         |
| Action Recommendations  | Yes  | Yes     |
| Content Gap Analysis    | Yes  | Yes     |
| AI Site Audits          | Yes  | Yes     |
| AI Keyword Research     | Yes  | Yes     |
| Reporting & Integration |      |         |
| Email Alerts            | No   | No      |
| API Access              | Yes  | No      |
| TypeScript SDK          | Yes  | No      |
| Python SDK              | Yes  | No      |
| MCP Access              | Yes  | Yes     |
| BI Connectors           | No   | No      |

We last checked Analyze against its own site in Oct 2026. Spot an error? [Suggest a correction](https://github.com/elmohq/elmo/issues/new?title=Correction+for+Analyze\&body=What%27s+wrong%2C+and+where+can+we+see+the+correct+information+%28a+pricing+page%2C+docs%2C+or+changelog%29%3F%0A%0A) or [edit the data on GitHub](https://github.com/elmohq/elmo/blob/main/apps/www/src/lib/competitors/data.ts).

## Key differences

### Only in Elmo

- Google AI Overviews
- Meta AI
- Any Model
- Real UI Answers
- Bring Your Own Keys
- White-Label
- Open Source
- Query Fan-Out
- API Access
- TypeScript SDK
- Python SDK

### Both offer

- Multi-LLM Tracking
- AI Visibility Score
- Citation Analytics
- Competitor Benchmarking
- Brand Mention Tracking
- ChatGPT
- Google AI Mode
- Gemini
- Perplexity
- Microsoft Copilot
- Claude
- Grok
- DeepSeek
- Sentiment Analysis
- Action Recommendations
- Content Gap Analysis
- AI Site Audits
- AI Keyword Research
- MCP Access

### Only in Analyze

- Content Generation

## Why choose Elmo over Analyze?

### Open source and transparent

Every line of code is open. You can verify exactly how your visibility data is collected, calculated, and presented. No black boxes.

### Self-host for free, forever

Run Elmo on your own infrastructure. The core platform is free and always will be, and Elmo Cloud is there if you would rather not run it yourself.

### Your data, in your stack

Pull every metric, sentiment included, into your own code with the REST API and TypeScript and Python SDKs, or ask Claude Code and Cursor about it over MCP. Export, fork, or migrate at any time.

### Built to last

Bootstrapped and sustainable. No investors pushing towards dark patterns. We'll outlast the companies taking too much VC money.

## Frequently Asked Questions

- What is the difference between Elmo and Analyze?

  Elmo is an open-source, self-hostable AI visibility platform, while Analyze is a closed-source AI visibility tracking tool. Both track how AI answer engines describe your brand, but Elmo gives you the full source code and runs on your own infrastructure, so you can verify every metric and keep your data in-house.

- Is Elmo a free, open-source alternative to Analyze?

  Yes. Elmo is a free, open-source alternative to Analyze. You can self-host the full platform at no cost, read every line of code, and track your AI visibility across ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity, Copilot, Claude, and more without per-seat or per-prompt fees.

- Is Analyze open source?

  No, Analyze is a hosted product without public source code. Elmo is fully open source, so you can read how each metric is calculated, self-host it on your own infrastructure, and take your data with you.

- How do Elmo and Analyze compare on sentiment analysis, API access, and MCP?

  Elmo includes all three: a 0 to 100 sentiment score for every AI answer that mentions you, a REST API with TypeScript and Python SDKs, and an MCP server so assistants like Claude Code and Cursor can query your data. Analyze offers sentiment analysis and an MCP server, but we have not found it offering API access.

- Can I self-host Elmo instead of Analyze?

  Yes. Elmo is designed to be self-hosted — deploy it on your own infrastructure in minutes with the CLI. You keep full ownership of your data and prompts, with no per-seat pricing and no third-party dashboard holding your visibility history.

## Ready to track your AI visibility?

Deploy Elmo in minutes and start monitoring how ChatGPT, Google AI Overviews, Gemini, Perplexity, Claude, and more talk about your brand.

[Deploy Elmo](https://www.elmohq.com/docs/getting-started)[View on GitHub](https://github.com/elmohq/elmo)