---
title: XFunnel Alternatives | Open-Source AI Visibility · Elmo
description: The best XFunnel alternatives for AI visibility tracking, including Elmo — the open-source, self-hosted option you can run for free.
canonical: https://www.elmohq.com/ai-visibility-tools/alternatives/xfunnel
updated: "2026-10-20"
---

[AI Visibility Tool Directory](https://www.elmohq.com/ai-visibility-tools)

# XFunnel alternatives

XFunnel is no longer sold on its own. Acquired by HubSpot, which now sells its own AEO product; XFunnel's site only takes sign-ups for updates. If you are moving off it, Elmo is the open-source alternative: a free, self-hostable AI visibility platform that can't be shut down or sold out from under you, because the code is yours to keep running.

## Elmo: the open-source alternative

Elmo tracks how ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews mention and cite your brand. It is open source, so you self-host it for free, keep your data in-house, and verify exactly how each metric is calculated. No per-seat pricing, no black-box scores, no lock-in.

[Deploy Elmo](https://www.elmohq.com/docs/getting-started)[Elmo vs XFunnel](https://www.elmohq.com/ai-visibility-tools/elmo-vs-xfunnel)

## Other XFunnel alternatives

### Profound

A

AI Visibility Tracking

AI marketing suite with answer engine tracking, prompt volumes, and agents

[Compare with Elmo](https://www.elmohq.com/ai-visibility-tools/elmo-vs-profound)[Visit](https://www.tryprofound.com/)

### Peec AI

A

AI Visibility TrackingFrom $95/mo

$21M-funded Berlin AI visibility tracker with actions, an agent, and a Data Studio connector

[Compare with Elmo](https://www.elmohq.com/ai-visibility-tools/elmo-vs-peec-ai)[Visit](https://peec.ai/)

### AthenaHQ

A

AI Visibility TrackingFree tierFrom $295/mo

Credit-based AI search tracking with content, site health, and shopping tools

[Compare with Elmo](https://www.elmohq.com/ai-visibility-tools/elmo-vs-athenahq)[Visit](https://www.athenahq.ai/)

### OtterlyAI

A

AI Visibility TrackingFrom $29/mo

Self-serve AI search monitoring from $29/mo, with Gemini, AI Mode, and Claude as add-ons

[Compare with Elmo](https://www.elmohq.com/ai-visibility-tools/elmo-vs-otterly-ai)[Visit](https://otterly.ai/)

### Brandlight

B

AI Visibility Tracking

Managed enterprise AI visibility with content, shopping, and AI ads modules

[Compare with Elmo](https://www.elmohq.com/ai-visibility-tools/elmo-vs-brandlight)[Visit](https://www.brandlight.ai/)

### Evertune

B

AI Visibility TrackingFrom $60/mo

AI visibility and GEO platform with consumer panel data

[Compare with Elmo](https://www.elmohq.com/ai-visibility-tools/elmo-vs-evertune)[Visit](https://evertune.ai/)

## Frequently Asked Questions

- What are the best alternatives to XFunnel?

  The closest alternatives to XFunnel are other ai visibility tracking tools such as Profound, Peec AI, and AthenaHQ, plus 3 more. Elmo is the open-source pick: you self-host it for free and track how every major AI answer engine mentions and cites your brand.

- Is there a free alternative to XFunnel?

  Yes. Elmo is free and open source to self-host. There is no license fee and no per-seat pricing, so you only pay for your own infrastructure and the AI provider keys you choose to use.

- Is there an open-source alternative to XFunnel?

  Yes. Elmo is an open-source, self-hostable AI visibility platform. You can read every line of code, run it on your own infrastructure, and verify each metric, which a closed product like XFunnel cannot offer.

- Why switch from XFunnel to Elmo?

  The main reasons are ownership and transparency. With Elmo you keep your prompts and visibility history in-house, avoid vendor lock-in, and can see exactly how scores are computed. The self-hosted core is free and managed cloud hosting starts at $29 a month.

## Ready to track your AI visibility?

Deploy Elmo in minutes and start monitoring how ChatGPT, Claude, and Google AI Overviews talk about your brand. Open source, self-hosted, free.

[Deploy Elmo](https://www.elmohq.com/docs/getting-started)[View on GitHub](https://github.com/elmohq/elmo)